MBBI - Aldi

Aldi scores 74% and is ranked 25th overall. It is 4th in the Grocery sector. Aldi's strengths are Awareness, Purpose and Usage / Satisfaction. Its weaknesses are Dependability, Preference and CX.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	10%	57th	36%	4th	33%
Accessible	34%	32nd	20%	4th	33%
Trustworthy	16%	74th	47%	7th	58%
Relevant	23%	36th	23%	2nd	17%
Friendly	24%	31st	20%	6th	50%
Innovative	14%	43rd	27%	2nd	17%
For People Like Me	30%	21st	13%	2nd	17%
Dynamic	12%	32nd	20%	1st	8%
Customer Focused	30%	14th	9%	4th	33%
Premium	5%	117th	74%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	28%	12th	8%	2nd	17%
Values	15%	13th	8%	3rd	25%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	25%	11th	7%	3rd	25%
Have Your Back	16%	17th	11%	3rd	25%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	13%	19th	12%	4th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	621,811	20th	13%	2nd	17%
Youtube Subscribers	27,400	53rd	34%	7th	58%
Facebook Likes	2,106,564	40th	25%	2nd	17%
Facebook Followers	2,109,227	41st	26%	2nd	17%
Mentions	95,000	25th	16%	2nd	17%
Authors	65,000	24th	15%	2nd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	6th	50%
Negative Sentiment	19%	74th	47%	10th	83%
Neutral Sentiment	71%	75th	47%	3rd	25%
Sadnesss	14%	18th	11%	3rd	25%
Surprise	1%	46th	29%	7th	58%
Anger	15%	71st	45%	6th	50%
Disgust	10%	23rd	15%	5th	42%
Fear	3%	49th	31%	7th	58%
Joy	16%	69th	44%	3rd	25%
Neutral	41%	112th	71%	10th	83%
Female	48%	45th	29%	4th	33%
Male	52%	117th	74%	10th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	82%	123rd	78%	11th	92%
Search Engine Rankings	25,449	97th	61%	6th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	90%	10th	6%	4th	33%
Logo Recognition	95%	3rd	2%	3rd	25%
Advertising Seen	39%	8th	5%	4th	33%
Recommend	41%	11th	7%	1st	8%
Net Positive Impression	56%	39th	25%	3rd	25%
Net Negative Impression	11%	58th	37%	8th	67%
Spoken About	31%	11th	7%	2nd	17%
Positive Direction	28%	1st	1%	1st	8%
Sponsorship	11%	7th	4%	1st	8%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	58%	11th	7%	3rd	25%
Most Likely To Consider	15%	17th	11%	3rd	25%
Current Customer Of	35%	12th	8%	3rd	25%
Ever Customer Of	72%	10th	6%	7th	58%
Satisfied	71%	80th	51%	1st	8%
Dissatisfied	5%	79th	50%	11th	92%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	21%	55th	35%	4th	33%
Very Poor Quality	3%	53rd	34%	3rd	25%
Good Value	76%	16th	10%	2nd	17%
Poor Value	9%	120th	76%	11th	92%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	42%	12th	8%	3rd	25%
Negative Impression	13%	32nd	20%	6th	50%
Trust To Do The Right Thing	27%	15th	9%	5th	42%
Not Trust To Do The Right Thing	11%	53rd	34%	8th	67%
Environment	18%	11th	7%	5th	42%
Social	17%	15th	9%	6th	50%
Proud To Work For	18%	29th	18%	5th	42%
Embarrassed To Work For	15%	21st	13%	3rd	25%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	80%	122nd	77%	9th	75%
Best-Practices	75%	132nd	84%	11th	92%
Performance	36%	137th	88%	12th	100%
Good Experience	33%	17th	11%	4th	33%
Bad Experience	9%	30th	19%	4th	33%
Fit Online	10%	121st	77%	8th	67%