MBBI - Amazon

Amazon scores 97% and is ranked 1st overall. It is 1st in the Online Retail sector. Amazon's strengths are Dependability, Preference and Awareness. Its weaknesses are SEO, ESG and Brandwatch.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	33%	2nd	1%	1st	10%
Accessible	55%	1st	1%	1st	10%
Trustworthy	23%	35th	22%	2nd	20%
Relevant	36%	1st	1%	1st	10%
Friendly	19%	61st	39%	5th	50%
Innovative	28%	16th	10%	2nd	20%
For People Like Me	39%	3rd	2%	1st	10%
Dynamic	22%	3rd	2%	1st	10%
Customer Focused	30%	12th	8%	2nd	20%
Premium	12%	57th	36%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	37%	2nd	1%	1st	10%
Values	18%	2nd	1%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	49%	1st	1%	1st	10%
Have Your Back	45%	1st	1%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	43%	1st	1%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	1,583,073	11th	7%	2nd	20%
Youtube Subscribers	500,000	12th	8%	1st	10%
Facebook Likes	5,646,345	28th	18%	3rd	30%
Facebook Followers	5,504,272	29th	18%	3rd	30%
Mentions	3,000,000	7th	4%	1st	10%
Authors	1,000,000	7th	4%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	8%	111th	70%	7th	70%
Negative Sentiment	14%	105th	66%	6th	60%
Neutral Sentiment	78%	42nd	27%	4th	40%
Sadnesss	3%	113th	72%	6th	60%
Surprise	0%	158th	100%	10th	100%
Anger	10%	107th	68%	7th	70%
Disgust	2%	111th	70%	6th	60%
Fear	1%	130th	82%	8th	80%
Joy	12%	95th	60%	6th	60%
Neutral	72%	31st	20%	2nd	20%
Female	42%	78th	50%	8th	80%
Male	58%	89th	56%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	71%	154th	97%	10th	100%
Search Engine Rankings	246	148th	94%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	93%	1st	1%	1st	10%
Logo Recognition	93%	14th	9%	2nd	20%
Advertising Seen	50%	2nd	1%	1st	10%
Recommend	61%	1st	1%	1st	10%
Net Positive Impression	65%	14th	9%	1st	10%
Net Negative Impression	20%	21st	13%	2nd	20%
Spoken About	63%	1st	1%	1st	10%
Positive Direction	26%	3rd	2%	1st	10%
Sponsorship	14%	5th	3%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	80%	1st	1%	1st	10%
Most Likely To Consider	55%	1st	1%	1st	10%
Current Customer Of	75%	1st	1%	1st	10%
Ever Customer Of	87%	2nd	1%	1st	10%
Satisfied	86%	12th	8%	4th	40%
Dissatisfied	5%	84th	53%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	27%	30th	19%	3rd	30%
Very Poor Quality	2%	88th	56%	6th	60%
Good Value	84%	2nd	1%	1st	10%
Poor Value	9%	122nd	77%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	57%	1st	1%	1st	10%
Negative Impression	20%	13th	8%	2nd	20%
Trust To Do The Right Thing	38%	2nd	1%	1st	10%
Not Trust To Do The Right Thing	30%	6th	4%	2nd	20%
Environment	23%	5th	3%	1st	10%
Social	21%	6th	4%	2nd	20%
Proud To Work For	27%	7th	4%	2nd	20%
Embarrassed To Work For	21%	7th	4%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	2nd	20%
Best-Practices	83%	100th	64%	7th	70%
Performance	88%	14th	9%	2nd	20%
Good Experience	65%	1st	1%	1st	10%
Bad Experience	8%	40th	25%	5th	50%
Fit Online	73%	1st	1%	1st	10%