MBBI - Android

Android scores 75% and is ranked 20th overall. It is 2nd in the Technology sector. Android's strengths are Social Media, SEO and Quality / Value. Its weaknesses are Purpose, Preference and Dependability.

Factor Score Rank Percentile Sector Rank Sector Percentile
Social Media 84% 11th 7% 2nd 11%
SEO 82% 13th 8% 4th 22%
Quality / Value 80% 26th 16% 4th 22%
Attitudinal Variables 79% 21st 13% 5th 28%
Brandwatch 76% 14th 9% 2nd 11%
CX 65% 27th 17% 4th 22%
Awareness 64% 84th 53% 8th 44%
Usage / Satisfaction 61% 49th 31% 3rd 17%
ESG 57% 79th 50% 5th 28%
Purpose 55% 62nd 39% 4th 22%
Preference 47% 29th 18% 3rd 17%
Dependability 46% 57th 36% 5th 28%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 18% 17th 11% 7th 39%
Accessible 34% 31st 20% 2nd 11%
Trustworthy 18% 63rd 40% 8th 44%
Relevant 26% 24th 15% 3rd 17%
Friendly 15% 77th 49% 4th 22%
Innovative 34% 9th 6% 4th 22%
For People Like Me 30% 20th 13% 2nd 11%
Dynamic 18% 13th 8% 5th 28%
Customer Focused 17% 70th 44% 5th 28%
Premium 8% 82nd 52% 13th 72%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 15% 62nd 39% 4th 22%
Values 7% 57th 36% 4th 22%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 12% 70th 44% 5th 28%
Have Your Back 12% 42nd 27% 2nd 11%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 10% 29th 18% 3rd 17%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 10,906,822 5th 3% 1st 6%
Youtube Subscribers 957,000 10th 6% 2nd 11%
Facebook Likes 2,586,165 38th 24% 9th 50%
Facebook Followers 2,937,319 36th 23% 8th 44%
Mentions 1,000,000 11th 7% 2nd 11%
Authors 484,000 9th 6% 2nd 11%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 6% 134th 85% 16th 89%
Negative Sentiment 8% 132nd 84% 17th 94%
Neutral Sentiment 86% 12th 8% 2nd 11%
Sadnesss 3% 113th 72% 11th 61%
Surprise 0% 158th 100% 18th 100%
Anger 15% 71st 45% 11th 61%
Disgust 0% 158th 100% 18th 100%
Fear 0% 158th 100% 18th 100%
Joy 11% 98th 62% 5th 28%
Neutral 71% 33rd 21% 8th 44%
Female 30% 132nd 84% 11th 61%
Male 70% 31st 20% 10th 56%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 86% 88th 56% 11th 61%
Search Engine Rankings 299 146th 92% 16th 89%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 80% 80th 51% 15th 83%
Logo Recognition 42% 137th 87% 17th 94%
Advertising Seen 5% 121st 77% 13th 72%
Recommend 19% 61st 39% 4th 22%
Net Positive Impression 54% 44th 28% 4th 22%
Net Negative Impression 8% 87th 55% 11th 61%
Spoken About 9% 63rd 40% 6th 33%
Positive Direction 9% 51st 32% 4th 22%
Sponsorship 0% 140th 89% 18th 100%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 30% 70th 44% 4th 22%
Most Likely To Consider 12% 22nd 14% 3rd 17%
Current Customer Of 23% 29th 18% 2nd 11%
Ever Customer Of 27% 70th 44% 6th 33%
Satisfied 81% 29th 18% 3rd 17%
Dissatisfied 4% 86th 54% 12th 67%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 23% 44th 28% 5th 28%
Very Poor Quality 0% 139th 88% 18th 100%
Good Value 67% 41st 26% 4th 22%
Poor Value 9% 125th 79% 14th 78%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 24% 54th 34% 3rd 17%
Negative Impression 4% 97th 61% 12th 67%
Trust To Do The Right Thing 11% 101st 64% 6th 33%
Not Trust To Do The Right Thing 7% 80th 51% 12th 67%
Environment 4% 110th 70% 9th 50%
Social 4% 114th 72% 7th 39%
Proud To Work For 12% 65th 41% 5th 28%
Embarrassed To Work For 3% 130th 82% 16th 89%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 100% 16th 10% 2nd 11%
Best-Practices 92% 56th 36% 4th 22%
Performance NaN% NaNth NaN% NaNth NaN%
Good Experience 21% 56th 35% 4th 22%
Bad Experience 2% 121st 77% 12th 67%
Fit Online 26% 31st 20% 3rd 17%