MBBI - Ao.com

Ao.com scores 68% and is ranked 41st overall. It is 5th in the Online Retail sector. Ao.com's strengths are Quality / Value, Brandwatch and Attitudinal Variables. Its weaknesses are Dependability, CX and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	8%	78th	49%	5th	50%
Accessible	33%	33rd	21%	4th	40%
Trustworthy	29%	14th	9%	1st	10%
Relevant	23%	39th	25%	4th	40%
Friendly	19%	56th	35%	4th	40%
Innovative	9%	80th	51%	7th	70%
For People Like Me	21%	61st	39%	4th	40%
Dynamic	7%	67th	42%	6th	60%
Customer Focused	26%	28th	18%	3rd	30%
Premium	11%	61st	39%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	17%	49th	31%	6th	60%
Values	5%	91st	58%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	22%	19th	12%	4th	40%
Have Your Back	14%	25th	16%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	101st	64%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	85,246	71st	45%	7th	70%
Youtube Subscribers	25,600	56th	35%	4th	40%
Facebook Likes	1,875,242	44th	28%	6th	60%
Facebook Followers	1,764,692	46th	29%	6th	60%
Mentions	1,415	113th	72%	9th	90%
Authors	690	114th	72%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	18%	34th	22%	1st	10%
Negative Sentiment	12%	118th	75%	7th	70%
Neutral Sentiment	70%	78th	49%	5th	50%
Sadnesss	1%	148th	94%	9th	90%
Surprise	0%	158th	100%	10th	100%
Anger	11%	101st	64%	6th	60%
Disgust	0%	158th	100%	10th	100%
Fear	2%	78th	49%	5th	50%
Joy	20%	50th	32%	3rd	30%
Neutral	66%	45th	28%	3rd	30%
Female	43%	69th	44%	6th	60%
Male	57%	99th	63%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	78%	134th	85%	8th	80%
Search Engine Rankings	31,907	90th	57%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	56%	129th	82%	8th	80%
Logo Recognition	85%	29th	18%	3rd	30%
Advertising Seen	22%	29th	18%	5th	50%
Recommend	21%	56th	35%	5th	50%
Net Positive Impression	41%	79th	50%	5th	50%
Net Negative Impression	5%	111th	70%	9th	90%
Spoken About	7%	80th	51%	8th	80%
Positive Direction	9%	54th	34%	6th	60%
Sponsorship	6%	27th	17%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	39%	35th	22%	5th	50%
Most Likely To Consider	2%	123rd	78%	7th	70%
Current Customer Of	7%	94th	59%	5th	50%
Ever Customer Of	31%	63rd	40%	6th	60%
Satisfied	91%	5th	3%	1st	10%
Dissatisfied	1%	149th	94%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	23%	42nd	27%	4th	40%
Very Poor Quality	0%	158th	100%	10th	100%
Good Value	60%	66th	42%	4th	40%
Poor Value	8%	137th	87%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	32%	32nd	20%	5th	50%
Negative Impression	3%	116th	73%	9th	90%
Trust To Do The Right Thing	22%	29th	18%	5th	50%
Not Trust To Do The Right Thing	4%	107th	68%	9th	90%
Environment	9%	43rd	27%	6th	60%
Social	7%	75th	47%	7th	70%
Proud To Work For	18%	27th	17%	6th	60%
Embarrassed To Work For	3%	119th	75%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	69%	153rd	97%	10th	100%
Best-Practices	75%	132nd	84%	10th	100%
Performance	23%	152nd	97%	10th	100%
Good Experience	29%	28th	18%	5th	50%
Bad Experience	3%	101st	64%	8th	80%
Fit Online	35%	16th	10%	5th	50%