MBBI - Apple

Apple scores 75% and is ranked 22nd overall. It is 3rd in the Technology sector. Apple's strengths are Social Media, Attitudinal Variables and SEO. Its weaknesses are Preference, ESG and Dependability.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	38%	1st	1%	1st	6%
Accessible	15%	126th	80%	15th	83%
Trustworthy	20%	44th	28%	4th	22%
Relevant	19%	69th	44%	9th	50%
Friendly	10%	113th	72%	9th	50%
Innovative	44%	1st	1%	1st	6%
For People Like Me	18%	74th	47%	8th	44%
Dynamic	25%	1st	1%	1st	6%
Customer Focused	23%	43rd	27%	3rd	17%
Premium	47%	2nd	1%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	23%	29th	18%	1st	6%
Values	8%	44th	28%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	16%	44th	28%	2nd	11%
Have Your Back	11%	47th	30%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	16%	11th	7%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	7,885,900	7th	4%	2nd	11%
Youtube Subscribers	15,700,000	2nd	1%	1st	6%
Facebook Likes	13,532,745	19th	12%	5th	28%
Facebook Followers	13,893,947	19th	12%	5th	28%
Mentions	5,000,000	4th	3%	1st	6%
Authors	2,000,000	6th	4%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	5th	28%
Negative Sentiment	16%	89th	56%	10th	56%
Neutral Sentiment	74%	58th	37%	9th	50%
Sadnesss	5%	83rd	53%	8th	44%
Surprise	0%	158th	100%	18th	100%
Anger	14%	77th	49%	13th	72%
Disgust	4%	68th	43%	3rd	17%
Fear	1%	130th	82%	14th	78%
Joy	21%	45th	28%	3rd	17%
Neutral	55%	70th	44%	13th	72%
Female	39%	95th	61%	3rd	17%
Male	61%	69th	44%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	83%	117th	74%	14th	78%
Search Engine Rankings	16	154th	97%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	89%	17th	11%	1st	6%
Logo Recognition	50%	93rd	59%	6th	33%
Advertising Seen	18%	47th	30%	5th	28%
Recommend	19%	60th	38%	3rd	17%
Net Positive Impression	49%	58th	37%	6th	33%
Net Negative Impression	22%	19th	12%	4th	22%
Spoken About	15%	37th	23%	1st	6%
Positive Direction	10%	46th	29%	3rd	17%
Sponsorship	2%	65th	41%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	25%	84th	53%	7th	39%
Most Likely To Consider	16%	12th	8%	1st	6%
Current Customer Of	20%	39th	25%	4th	22%
Ever Customer Of	27%	73rd	46%	7th	39%
Satisfied	75%	62nd	39%	8th	44%
Dissatisfied	9%	41st	26%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	41%	6th	4%	2nd	11%
Very Poor Quality	2%	82nd	52%	10th	56%
Good Value	45%	102nd	65%	12th	67%
Poor Value	41%	4th	3%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	24%	56th	35%	5th	28%
Negative Impression	12%	39th	25%	4th	22%
Trust To Do The Right Thing	15%	71st	45%	2nd	11%
Not Trust To Do The Right Thing	13%	38th	24%	4th	22%
Environment	8%	47th	30%	1st	6%
Social	7%	63rd	40%	1st	6%
Proud To Work For	18%	28th	18%	2nd	11%
Embarrassed To Work For	6%	78th	49%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	91%	69th	44%	10th	56%
Best-Practices	100%	13th	8%	2nd	11%
Performance	64%	55th	35%	4th	24%
Good Experience	26%	37th	23%	2nd	11%
Bad Experience	5%	66th	42%	8th	44%
Fit Online	30%	23rd	15%	1st	6%