MBBI - Asda

Asda scores 71% and is ranked 32nd overall. It is 6th in the Grocery sector. Asda's strengths are Awareness, Social Media and SEO. Its weaknesses are CX, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	7%	94th	59%	6th	50%
Accessible	32%	37th	23%	7th	58%
Trustworthy	15%	87th	55%	10th	83%
Relevant	18%	73rd	46%	7th	58%
Friendly	27%	26th	16%	5th	42%
Innovative	6%	116th	73%	10th	83%
For People Like Me	25%	46th	29%	6th	50%
Dynamic	5%	108th	68%	9th	75%
Customer Focused	23%	42nd	27%	8th	67%
Premium	4%	131st	83%	10th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	19%	40th	25%	10th	83%
Values	12%	22nd	14%	7th	58%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	19%	34th	22%	8th	67%
Have Your Back	13%	29th	18%	7th	58%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	6%	53rd	34%	7th	58%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	508,988	23rd	15%	4th	33%
Youtube Subscribers	27,800	52nd	33%	6th	50%
Facebook Likes	2,066,773	41st	26%	3rd	25%
Facebook Followers	2,010,481	42nd	27%	3rd	25%
Mentions	49,000	34th	22%	5th	42%
Authors	31,000	34th	22%	5th	42%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	9%	99th	63%	9th	75%
Negative Sentiment	19%	74th	47%	10th	83%
Neutral Sentiment	72%	70th	44%	2nd	17%
Sadnesss	5%	83rd	53%	11th	92%
Surprise	1%	46th	29%	7th	58%
Anger	12%	90th	57%	9th	75%
Disgust	5%	56th	35%	12th	100%
Fear	2%	78th	49%	9th	75%
Joy	5%	131st	83%	11th	92%
Neutral	70%	36th	23%	1st	8%
Female	41%	83rd	53%	10th	83%
Male	59%	80th	51%	3rd	25%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	91%	65th	41%	8th	67%
Search Engine Rankings	11,352	119th	75%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	91%	5th	3%	2nd	17%
Logo Recognition	95%	6th	4%	4th	33%
Advertising Seen	35%	9th	6%	5th	42%
Recommend	27%	32nd	20%	7th	58%
Net Positive Impression	43%	74th	47%	8th	67%
Net Negative Impression	20%	20th	13%	1st	8%
Spoken About	21%	22nd	14%	6th	50%
Positive Direction	12%	35th	22%	8th	67%
Sponsorship	2%	67th	42%	5th	42%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	53%	19th	12%	6th	50%
Most Likely To Consider	6%	52nd	33%	7th	58%
Current Customer Of	23%	30th	19%	7th	58%
Ever Customer Of	80%	4th	3%	3rd	25%
Satisfied	54%	122nd	77%	10th	83%
Dissatisfied	11%	30th	19%	3rd	25%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	14%	94th	59%	10th	83%
Very Poor Quality	2%	76th	48%	7th	58%
Good Value	71%	31st	20%	6th	50%
Poor Value	16%	61st	39%	8th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	33%	28th	18%	8th	67%
Negative Impression	17%	20th	13%	3rd	25%
Trust To Do The Right Thing	22%	27th	17%	8th	67%
Not Trust To Do The Right Thing	15%	30th	19%	2nd	17%
Environment	15%	19th	12%	8th	67%
Social	17%	16th	10%	7th	58%
Proud To Work For	14%	58th	37%	8th	67%
Embarrassed To Work For	14%	24th	15%	4th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	74%	144th	91%	11th	92%
Best-Practices	83%	100th	64%	10th	83%
Performance	50%	104th	67%	8th	67%
Good Experience	27%	36th	23%	8th	67%
Bad Experience	13%	14th	9%	1st	8%
Fit Online	24%	37th	23%	3rd	25%