MBBI - ASOS

ASOS scores 65% and is ranked 51st overall. It is 6th in the Fashion sector. ASOS's strengths are Social Media, SEO and Awareness. Its weaknesses are ESG, Preference and Dependability.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	8%	75th	47%	5th	50%
Accessible	24%	67th	42%	7th	70%
Trustworthy	11%	110th	70%	8th	80%
Relevant	22%	46th	29%	3rd	30%
Friendly	12%	101st	64%	8th	80%
Innovative	16%	36th	23%	2nd	20%
For People Like Me	14%	100th	63%	8th	80%
Dynamic	12%	31st	20%	4th	40%
Customer Focused	16%	91st	58%	8th	80%
Premium	6%	96th	61%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	13%	77th	49%	7th	70%
Values	5%	78th	49%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	7%	116th	73%	9th	90%
Have Your Back	9%	61st	39%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	7%	41st	26%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	1,078,059	12th	8%	2nd	20%
Youtube Subscribers	89,400	35th	22%	5th	50%
Facebook Likes	7,320,957	25th	16%	3rd	30%
Facebook Followers	7,373,873	25th	16%	3rd	30%
Mentions	45,000	35th	22%	3rd	30%
Authors	36,000	30th	19%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	4%	147th	93%	10th	100%
Negative Sentiment	5%	149th	94%	10th	100%
Neutral Sentiment	91%	4th	3%	1st	10%
Sadnesss	2%	129th	82%	10th	100%
Surprise	0%	158th	100%	10th	100%
Anger	8%	122nd	77%	9th	90%
Disgust	1%	140th	89%	10th	100%
Fear	1%	130th	82%	9th	90%
Joy	70%	5th	3%	1st	10%
Neutral	18%	152nd	96%	10th	100%
Female	64%	17th	11%	2nd	20%
Male	36%	144th	91%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	85%	98th	62%	9th	90%
Search Engine Rankings	4,319	132nd	84%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	71%	107th	68%	9th	90%
Logo Recognition	81%	39th	25%	8th	80%
Advertising Seen	19%	45th	28%	5th	50%
Recommend	25%	36th	23%	7th	70%
Net Positive Impression	34%	95th	60%	8th	80%
Net Negative Impression	16%	34th	22%	3rd	30%
Spoken About	16%	33rd	21%	7th	70%
Positive Direction	12%	34th	22%	7th	70%
Sponsorship	6%	26th	16%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	34%	52nd	33%	7th	70%
Most Likely To Consider	8%	40th	25%	6th	60%
Current Customer Of	15%	55th	35%	7th	70%
Ever Customer Of	34%	57th	36%	8th	80%
Satisfied	76%	58th	37%	3rd	30%
Dissatisfied	6%	67th	42%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	10%	122nd	77%	7th	70%
Very Poor Quality	5%	35th	22%	4th	40%
Good Value	49%	90th	57%	8th	80%
Poor Value	13%	82nd	52%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	22%	66th	42%	8th	80%
Negative Impression	11%	40th	25%	4th	40%
Trust To Do The Right Thing	12%	90th	57%	9th	90%
Not Trust To Do The Right Thing	20%	16th	10%	3rd	30%
Environment	9%	39th	25%	7th	70%
Social	8%	58th	37%	7th	70%
Proud To Work For	13%	62nd	39%	7th	70%
Embarrassed To Work For	11%	35th	22%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	83%	104th	66%	5th	50%
Best-Practices	75%	132nd	84%	8th	80%
Performance	36%	137th	88%	8th	80%
Good Experience	19%	69th	44%	8th	80%
Bad Experience	6%	50th	32%	5th	50%
Fit Online	39%	12th	8%	2nd	20%