MBBI - Atom

Atom scores 41% and is ranked 149th overall. It is 15th in the Financial Services sector. Atom's strengths are Brandwatch, CX and SEO. Its weaknesses are Dependability, Preference and Usage / Satisfaction.

Factor Score Rank Percentile Sector Rank Sector Percentile
Brandwatch 77% 11th 7% 2nd 12%
CX 60% 49th 31% 6th 35%
SEO 54% 109th 69% 16th 94%
Quality / Value 51% 129th 82% 9th 53%
Attitudinal Variables 48% 133rd 84% 14th 82%
ESG 43% 136th 86% 13th 76%
Purpose 39% 146th 92% 15th 88%
Awareness 37% 155th 98% 16th 94%
Social Media 36% 152nd 96% 16th 94%
Dependability 34% 149th 94% 15th 88%
Preference 33% 123rd 78% 13th 76%
Usage / Satisfaction 32% 155th 98% 15th 88%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 2% 156th 99% 17th 100%
Accessible 14% 135th 85% 15th 88%
Trustworthy 8% 134th 85% 16th 94%
Relevant 16% 93rd 59% 4th 24%
Friendly 10% 112th 71% 10th 59%
Innovative 35% 7th 4% 2nd 12%
For People Like Me 8% 144th 91% 14th 82%
Dynamic 15% 20th 13% 5th 29%
Customer Focused 10% 146th 92% 15th 88%
Premium 2% 152nd 96% 17th 100%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 7% 146th 92% 15th 88%
Values 2% 149th 94% 15th 88%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 4% 148th 94% 15th 88%
Have Your Back 2% 150th 95% 16th 94%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 2% 123rd 78% 13th 76%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 24,409 115th 73% 12th 71%
Youtube Subscribers 544 130th 82% 14th 82%
Facebook Likes 10,243 153rd 97% 16th 94%
Facebook Followers 10,598 153rd 97% 16th 94%
Mentions 430 136th 86% 15th 88%
Authors 158 144th 91% 16th 94%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 13% 51st 32% 2nd 12%
Negative Sentiment 6% 145th 92% 16th 94%
Neutral Sentiment 81% 27th 17% 5th 29%
Sadnesss 3% 113th 72% 10th 59%
Surprise 0% 158th 100% 17th 100%
Anger 12% 90th 57% 10th 59%
Disgust 1% 140th 89% 14th 82%
Fear 0% 158th 100% 17th 100%
Joy 19% 54th 34% 2nd 12%
Neutral 65% 49th 31% 12th 71%
Female 32% 120th 76% 15th 88%
Male 68% 42nd 27% 5th 29%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 100% 16th 10% 3rd 18%
Search Engine Rankings 117,321 46th 29% 2nd 12%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 13% 154th 97% 16th 94%
Logo Recognition 17% 152nd 96% 15th 88%
Advertising Seen 1% 155th 98% 17th 100%
Recommend 4% 143rd 91% 12th 71%
Net Positive Impression 20% 144th 91% 14th 82%
Net Negative Impression 8% 85th 54% 14th 82%
Spoken About 2% 141st 89% 15th 88%
Positive Direction 4% 116th 73% 12th 71%
Sponsorship 1% 119th 75% 12th 71%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 9% 152nd 96% 15th 88%
Most Likely To Consider 2% 124th 78% 13th 76%
Current Customer Of 3% 122nd 77% 14th 82%
Ever Customer Of 3% 152nd 96% 15th 88%
Satisfied 11% 156th 99% 15th 88%
Dissatisfied 3% 116th 73% 12th 71%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 8% 133rd 84% 11th 65%
Very Poor Quality 2% 72nd 46% 15th 88%
Good Value 32% 141st 89% 13th 76%
Poor Value 10% 112th 71% 14th 82%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 6% 150th 95% 15th 88%
Negative Impression 3% 114th 72% 16th 94%
Trust To Do The Right Thing 5% 148th 94% 15th 88%
Not Trust To Do The Right Thing 4% 110th 70% 16th 94%
Environment 1% 156th 99% 16th 94%
Social 2% 149th 94% 15th 88%
Proud To Work For 5% 145th 92% 15th 88%
Embarrassed To Work For 4% 108th 68% 16th 94%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 100% 16th 10% 3rd 18%
Best-Practices 100% 13th 8% 2nd 12%
Performance 89% 13th 8% 3rd 18%
Good Experience 6% 150th 95% 15th 88%
Bad Experience 4% 87th 55% 13th 76%
Fit Online 16% 66th 42% 6th 35%