MBBI - Barclays

Barclays scores 52% and is ranked 99th overall. It is 5th in the Financial Services sector. Barclays's strengths are SEO, Awareness and Brandwatch. Its weaknesses are Usage / Satisfaction, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 67% 53rd 34% 5th 29%
Awareness 63% 85th 54% 5th 29%
Brandwatch 62% 88th 56% 11th 65%
Attitudinal Variables 55% 104th 66% 11th 65%
CX 53% 96th 61% 11th 65%
Purpose 52% 76th 48% 5th 29%
Social Media 51% 105th 66% 8th 47%
Quality / Value 50% 136th 86% 12th 71%
ESG 49% 118th 75% 9th 53%
Usage / Satisfaction 45% 128th 81% 4th 24%
Dependability 44% 69th 44% 5th 29%
Preference 38% 69th 44% 8th 47%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 15% 26th 16% 2nd 12%
Accessible 16% 121st 77% 11th 65%
Trustworthy 19% 55th 35% 6th 35%
Relevant 13% 124th 78% 10th 59%
Friendly 11% 105th 66% 9th 53%
Innovative 6% 115th 73% 13th 76%
For People Like Me 11% 125th 79% 10th 59%
Dynamic 5% 101st 64% 14th 82%
Customer Focused 12% 136th 86% 13th 76%
Premium 13% 47th 30% 3rd 18%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 13% 75th 47% 6th 35%
Values 6% 72nd 46% 5th 29%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 12% 69th 44% 6th 35%
Have Your Back 8% 69th 44% 4th 24%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 5% 69th 44% 8th 47%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 184,645 46th 29% 2nd 12%
Youtube Subscribers 19,000 59th 37% 1st 6%
Facebook Likes 599,187 72nd 46% 4th 24%
Facebook Followers 600,825 73rd 46% 4th 24%
Mentions 136 153rd 97% 17th 100%
Authors 44 154th 97% 17th 100%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 5% 143rd 91% 14th 82%
Negative Sentiment 32% 11th 7% 1st 6%
Neutral Sentiment 63% 120th 76% 15th 88%
Sadnesss 1% 148th 94% 16th 94%
Surprise 0% 158th 100% 17th 100%
Anger 4% 149th 94% 16th 94%
Disgust 1% 140th 89% 14th 82%
Fear 0% 158th 100% 17th 100%
Joy 2% 152nd 96% 16th 94%
Neutral 92% 4th 3% 1st 6%
Female 34% 114th 73% 11th 65%
Male 66% 50th 32% 8th 47%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 92% 59th 37% 12th 71%
Search Engine Rankings 16,125 106th 67% 15th 88%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 89% 24th 15% 1st 6%
Logo Recognition 63% 59th 37% 5th 29%
Advertising Seen 13% 72nd 46% 6th 35%
Recommend 9% 120th 76% 6th 35%
Net Positive Impression 29% 115th 73% 7th 41%
Net Negative Impression 24% 17th 11% 2nd 12%
Spoken About 7% 81st 51% 9th 53%
Positive Direction 5% 102nd 65% 11th 65%
Sponsorship 15% 3rd 2% 1st 6%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 23% 99th 63% 4th 24%
Most Likely To Consider 5% 62nd 39% 6th 35%
Current Customer Of 12% 68th 43% 4th 24%
Ever Customer Of 23% 92nd 58% 3rd 18%
Satisfied 26% 144th 91% 4th 24%
Dissatisfied 16% 19th 12% 1st 6%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 10% 120th 76% 7th 41%
Very Poor Quality 9% 14th 9% 1st 6%
Good Value 37% 126th 80% 6th 35%
Poor Value 24% 26th 16% 2nd 12%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 15% 109th 69% 9th 53%
Negative Impression 14% 23rd 15% 2nd 12%
Trust To Do The Right Thing 14% 76th 48% 5th 29%
Not Trust To Do The Right Thing 16% 25th 16% 3rd 18%
Environment 7% 57th 36% 3rd 18%
Social 10% 39th 25% 4th 24%
Proud To Work For 14% 56th 35% 5th 29%
Embarrassed To Work For 12% 32nd 20% 2nd 12%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 96% 47th 30% 11th 65%
Best-Practices 83% 100th 64% 9th 53%
Performance 58% 73rd 47% 10th 59%
Good Experience 15% 94th 59% 6th 35%
Bad Experience 11% 17th 11% 1st 6%
Fit Online 11% 117th 74% 13th 76%