MBBI - BBC iPlayer

BBC iPlayer scores 81% and is ranked 13th overall. It is 4th in the Online sector. BBC iPlayer's strengths are SEO, Awareness and Attitudinal Variables. Its weaknesses are Social Media, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	12%	41st	26%	4th	40%
Accessible	43%	15th	9%	5th	50%
Trustworthy	28%	16th	10%	1st	10%
Relevant	29%	15th	9%	5th	50%
Friendly	24%	30th	19%	1st	10%
Innovative	15%	40th	25%	5th	50%
For People Like Me	29%	23rd	15%	2nd	20%
Dynamic	13%	23rd	15%	4th	40%
Customer Focused	23%	45th	28%	3rd	30%
Premium	11%	62nd	39%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	30%	5th	3%	1st	10%
Values	13%	18th	11%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	26%	9th	6%	1st	10%
Have Your Back	17%	15th	9%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	12%	21st	13%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	707,451	15th	9%	7th	70%
Youtube Subscribers	0	158th	100%	10th	100%
Facebook Likes	1,000,000	62nd	39%	8th	80%
Facebook Followers	1,000,000	62nd	39%	9th	90%
Mentions	34,000	40th	25%	9th	90%
Authors	21,000	38th	24%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	20%	25th	16%	1st	10%
Negative Sentiment	9%	127th	80%	10th	100%
Neutral Sentiment	71%	75th	47%	7th	70%
Sadnesss	10%	33rd	21%	5th	50%
Surprise	2%	9th	6%	1st	10%
Anger	12%	90th	57%	7th	70%
Disgust	2%	111th	70%	9th	90%
Fear	3%	49th	31%	5th	50%
Joy	25%	39th	25%	3rd	30%
Neutral	46%	101st	64%	7th	70%
Female	42%	78th	50%	6th	60%
Male	58%	89th	56%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	98%	22nd	14%	1st	10%
Search Engine Rankings	203	150th	95%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	41st	26%	7th	70%
Logo Recognition	88%	24th	15%	6th	60%
Advertising Seen	34%	12th	8%	2nd	20%
Recommend	39%	14th	9%	5th	50%
Net Positive Impression	64%	17th	11%	2nd	20%
Net Negative Impression	10%	70th	44%	5th	50%
Spoken About	24%	17th	11%	6th	60%
Positive Direction	21%	7th	4%	1st	10%
Sponsorship	3%	59th	37%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	56%	16th	10%	5th	50%
Most Likely To Consider	10%	35th	22%	5th	50%
Current Customer Of	42%	8th	5%	6th	60%
Ever Customer Of	8%	133rd	84%	6th	60%
Satisfied	92%	4th	3%	2nd	20%
Dissatisfied	1%	148th	94%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	27%	31st	20%	2nd	20%
Very Poor Quality	5%	27th	17%	4th	40%
Good Value	64%	54th	34%	5th	50%
Poor Value	15%	64th	41%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	41%	14th	9%	4th	40%
Negative Impression	10%	49th	31%	7th	70%
Trust To Do The Right Thing	28%	14th	9%	1st	10%
Not Trust To Do The Right Thing	12%	44th	28%	8th	80%
Environment	11%	31st	20%	2nd	20%
Social	17%	14th	9%	1st	10%
Proud To Work For	27%	5th	3%	1st	10%
Embarrassed To Work For	8%	55th	35%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	2nd	20%
Best-Practices	92%	56th	36%	6th	60%
Performance	62%	61st	39%	9th	90%
Good Experience	42%	9th	6%	4th	40%
Bad Experience	8%	38th	24%	5th	50%
Fit Online	35%	15th	9%	8th	80%