MBBI - Boohoo.com

Boohoo.com scores 53% and is ranked 98th overall. It is 10th in the Fashion sector. Boohoo.com's strengths are Social Media, SEO and Awareness. Its weaknesses are ESG, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	4%	132nd	84%	9th	90%
Accessible	19%	104th	66%	8th	80%
Trustworthy	7%	138th	87%	10th	100%
Relevant	13%	128th	81%	9th	90%
Friendly	9%	131st	83%	9th	90%
Innovative	11%	66th	42%	5th	50%
For People Like Me	10%	137th	87%	9th	90%
Dynamic	8%	51st	32%	6th	60%
Customer Focused	10%	141st	89%	10th	100%
Premium	5%	123rd	78%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	10%	123rd	78%	10th	100%
Values	5%	85th	54%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	7%	128th	81%	10th	100%
Have Your Back	6%	92nd	58%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	3%	86th	54%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	578,186	22nd	14%	4th	40%
Youtube Subscribers	11,400	75th	47%	8th	80%
Facebook Likes	3,857,650	33rd	21%	6th	60%
Facebook Followers	3,889,661	33rd	21%	6th	60%
Mentions	4,421	90th	57%	7th	70%
Authors	2,389	89th	56%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	7th	70%
Negative Sentiment	17%	84th	53%	6th	60%
Neutral Sentiment	73%	64th	41%	5th	50%
Sadnesss	7%	58th	37%	6th	60%
Surprise	0%	158th	100%	10th	100%
Anger	14%	77th	49%	5th	50%
Disgust	4%	68th	43%	6th	60%
Fear	2%	78th	49%	8th	80%
Joy	18%	55th	35%	4th	40%
Neutral	55%	70th	44%	4th	40%
Female	54%	31st	20%	5th	50%
Male	46%	134th	85%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	2nd	20%
Search Engine Rankings	30,909	92nd	58%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	66%	115th	73%	10th	100%
Logo Recognition	80%	43rd	27%	9th	90%
Advertising Seen	21%	31st	20%	3rd	30%
Recommend	13%	88th	56%	10th	100%
Net Positive Impression	21%	143rd	91%	10th	100%
Net Negative Impression	30%	6th	4%	2nd	20%
Spoken About	10%	58th	37%	9th	90%
Positive Direction	8%	59th	37%	9th	90%
Sponsorship	8%	19th	12%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	17%	129th	82%	10th	100%
Most Likely To Consider	3%	91st	58%	9th	90%
Current Customer Of	7%	89th	56%	9th	90%
Ever Customer Of	25%	80th	51%	9th	90%
Satisfied	60%	117th	74%	10th	100%
Dissatisfied	22%	14th	9%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	8%	129th	82%	9th	90%
Very Poor Quality	15%	5th	3%	2nd	20%
Good Value	37%	128th	81%	9th	90%
Poor Value	21%	38th	24%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	12%	130th	82%	10th	100%
Negative Impression	30%	4th	3%	1st	10%
Trust To Do The Right Thing	9%	127th	80%	10th	100%
Not Trust To Do The Right Thing	31%	5th	3%	2nd	20%
Environment	5%	78th	49%	10th	100%
Social	4%	106th	67%	10th	100%
Proud To Work For	8%	118th	75%	10th	100%
Embarrassed To Work For	24%	5th	3%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	92%	64th	41%	3rd	30%
Best-Practices	92%	56th	36%	1st	10%
Performance	51%	97th	62%	6th	60%
Good Experience	13%	112th	71%	10th	100%
Bad Experience	17%	10th	6%	2nd	20%
Fit Online	40%	10th	6%	1st	10%