MBBI - Boots

Boots scores 67% and is ranked 45th overall. It is 6th in the Retail sector. Boots's strengths are Attitudinal Variables, Quality / Value and ESG. Its weaknesses are Preference, Brandwatch and CX.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	27%	6th	4%	1st	5%
Accessible	49%	4th	3%	1st	5%
Trustworthy	42%	2nd	1%	1st	5%
Relevant	34%	5th	3%	1st	5%
Friendly	29%	19th	12%	10th	48%
Innovative	9%	82nd	52%	9th	43%
For People Like Me	37%	6th	4%	2nd	10%
Dynamic	7%	69th	44%	7th	33%
Customer Focused	36%	3rd	2%	3rd	14%
Premium	18%	30th	19%	5th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	17%	54th	34%	5th	24%
Values	7%	50th	32%	4th	19%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	18%	37th	23%	2nd	10%
Have Your Back	13%	26th	16%	1st	5%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	10%	27th	17%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	176,174	48th	30%	7th	33%
Youtube Subscribers	40,000	44th	28%	8th	38%
Facebook Likes	1,307,359	54th	34%	6th	29%
Facebook Followers	1,311,426	54th	34%	6th	29%
Mentions	8,832	65th	41%	10th	48%
Authors	6,049	61st	39%	9th	43%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	8%	111th	70%	17th	81%
Negative Sentiment	45%	3rd	2%	1st	5%
Neutral Sentiment	47%	151st	96%	20th	95%
Sadnesss	26%	2nd	1%	1st	5%
Surprise	0%	158th	100%	21st	100%
Anger	25%	28th	18%	6th	29%
Disgust	5%	56th	35%	6th	29%
Fear	1%	130th	82%	19th	90%
Joy	7%	123rd	78%	19th	90%
Neutral	36%	128th	81%	15th	71%
Female	46%	53rd	34%	9th	45%
Male	54%	110th	70%	13th	62%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	86%	88th	56%	8th	38%
Search Engine Rankings	12,421	115th	73%	17th	81%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	89%	20th	13%	2nd	10%
Logo Recognition	46%	115th	73%	5th	24%
Advertising Seen	15%	61st	39%	2nd	10%
Recommend	29%	26th	16%	1st	5%
Net Positive Impression	71%	1st	1%	1st	5%
Net Negative Impression	5%	114th	72%	14th	67%
Spoken About	15%	36th	23%	2nd	10%
Positive Direction	9%	50th	32%	4th	19%
Sponsorship	2%	88th	56%	7th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	39%	34th	22%	1st	5%
Most Likely To Consider	11%	30th	19%	3rd	14%
Current Customer Of	26%	20th	13%	1st	5%
Ever Customer Of	43%	30th	19%	1st	5%
Satisfied	84%	17th	11%	2nd	10%
Dissatisfied	3%	114th	72%	11th	52%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	35%	11th	7%	4th	19%
Very Poor Quality	0%	158th	100%	21st	100%
Good Value	80%	11th	7%	7th	33%
Poor Value	15%	69th	44%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	31%	36th	23%	1st	5%
Negative Impression	3%	122nd	77%	12th	57%
Trust To Do The Right Thing	21%	30th	19%	2nd	10%
Not Trust To Do The Right Thing	3%	125th	79%	9th	43%
Environment	9%	41st	26%	3rd	14%
Social	11%	34th	22%	3rd	14%
Proud To Work For	17%	38th	24%	3rd	14%
Embarrassed To Work For	2%	146th	92%	16th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	82%	112th	71%	11th	52%
Best-Practices	75%	132nd	84%	15th	71%
Performance	13%	155th	99%	21st	100%
Good Experience	25%	41st	26%	3rd	14%
Bad Experience	2%	124th	78%	12th	57%
Fit Online	19%	55th	35%	5th	24%