MBBI - British Gas

British Gas scores 52% and is ranked 102nd overall. It is 3rd in the Utilities sector. British Gas's strengths are Awareness, SEO and Brandwatch. Its weaknesses are Preference, Attitudinal Variables and Quality / Value.

Factor Score Rank Percentile Sector Rank Sector Percentile
Awareness 71% 43rd 27% 2nd 18%
SEO 60% 78th 49% 5th 45%
Brandwatch 60% 106th 67% 8th 73%
Usage / Satisfaction 58% 65th 41% 3rd 27%
Purpose 57% 58th 37% 4th 36%
CX 55% 87th 55% 7th 64%
Social Media 52% 99th 63% 3rd 27%
ESG 50% 109th 69% 4th 36%
Dependability 46% 56th 35% 3rd 27%
Preference 46% 31st 20% 3rd 27%
Attitudinal Variables 45% 145th 92% 5th 45%
Quality / Value 39% 150th 95% 6th 55%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 12% 37th 23% 2nd 18%
Accessible 14% 133rd 84% 3rd 27%
Trustworthy 10% 115th 73% 5th 45%
Relevant 11% 143rd 91% 9th 82%
Friendly 9% 132nd 84% 3rd 27%
Innovative 3% 153rd 97% 10th 91%
For People Like Me 9% 139th 88% 4th 36%
Dynamic 2% 151st 96% 11th 100%
Customer Focused 9% 149th 94% 5th 45%
Premium 10% 67th 42% 3rd 27%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 15% 60th 38% 4th 36%
Values 8% 47th 30% 4th 36%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 13% 64th 41% 3rd 27%
Have Your Back 11% 50th 32% 3rd 27%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 9% 31st 20% 3rd 27%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 86,139 70th 44% 2nd 18%
Youtube Subscribers 0 158th 100% 11th 100%
Facebook Likes 127,594 112th 71% 4th 36%
Facebook Followers 133,015 111th 70% 4th 36%
Mentions 8,858 64th 41% 2nd 18%
Authors 6,292 58th 37% 2nd 18%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 3% 150th 95% 8th 73%
Negative Sentiment 24% 45th 28% 4th 36%
Neutral Sentiment 73% 64th 41% 8th 73%
Sadnesss 4% 98th 62% 4th 36%
Surprise 0% 158th 100% 11th 100%
Anger 21% 38th 24% 3rd 27%
Disgust 1% 140th 89% 9th 82%
Fear 0% 158th 100% 11th 100%
Joy 2% 152nd 96% 10th 91%
Neutral 72% 31st 20% 5th 45%
Female 38% 99th 63% 5th 45%
Male 62% 63rd 40% 8th 73%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 86% 88th 56% 7th 64%
Search Engine Rankings 46,933 76th 48% 7th 64%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 91% 9th 6% 1st 9%
Logo Recognition 85% 31st 20% 2nd 18%
Advertising Seen 32% 15th 9% 2nd 18%
Recommend 14% 83rd 53% 3rd 27%
Net Positive Impression 26% 128th 81% 4th 36%
Net Negative Impression 37% 3rd 2% 1st 9%
Spoken About 19% 26th 16% 2nd 18%
Positive Direction 7% 67th 42% 6th 55%
Sponsorship 10% 9th 6% 2nd 18%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 31% 64th 41% 3rd 27%
Most Likely To Consider 12% 27th 17% 3rd 27%
Current Customer Of 23% 28th 18% 1st 9%
Ever Customer Of 52% 25th 16% 2nd 18%
Satisfied 33% 138th 87% 9th 82%
Dissatisfied 31% 4th 3% 1st 9%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 8% 135th 85% 4th 36%
Very Poor Quality 13% 6th 4% 1st 9%
Good Value 25% 149th 94% 5th 45%
Poor Value 53% 1st 1% 1st 9%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 18% 89th 56% 3rd 27%
Negative Impression 38% 3rd 2% 1st 9%
Trust To Do The Right Thing 16% 61st 39% 3rd 27%
Not Trust To Do The Right Thing 36% 2nd 1% 1st 9%
Environment 12% 26th 16% 4th 36%
Social 13% 26th 16% 3rd 27%
Proud To Work For 14% 59th 37% 3rd 27%
Embarrassed To Work For 31% 4th 3% 1st 9%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 90% 76th 48% 7th 64%
Best-Practices 92% 56th 36% 6th 55%
Performance NaN% NaNth NaN% NaNth NaN%
Good Experience 14% 104th 66% 3rd 27%
Bad Experience 32% 3rd 2% 1st 9%
Fit Online 16% 71st 45% 4th 36%