MBBI - BT

BT scores 59% and is ranked 73rd overall. It is 2nd in the Utilities sector. BT's strengths are SEO, Awareness and CX. Its weaknesses are Dependability, Preference and Quality / Value.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 78% 21st 13% 1st 9%
Awareness 74% 34th 22% 1st 9%
CX 63% 33rd 21% 2nd 18%
Purpose 63% 36th 23% 2nd 18%
Usage / Satisfaction 60% 57th 36% 1st 9%
Social Media 57% 82nd 52% 1st 9%
Attitudinal Variables 54% 110th 70% 2nd 18%
ESG 52% 100th 63% 3rd 27%
Brandwatch 50% 145th 92% 10th 91%
Dependability 48% 48th 30% 2nd 18%
Preference 47% 27th 17% 2nd 18%
Quality / Value 46% 142nd 90% 3rd 27%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 14% 27th 17% 1st 9%
Accessible 16% 125th 79% 2nd 18%
Trustworthy 14% 93rd 59% 3rd 27%
Relevant 13% 121st 77% 5th 45%
Friendly 10% 121st 77% 2nd 18%
Innovative 12% 59th 37% 5th 45%
For People Like Me 11% 122nd 77% 3rd 27%
Dynamic 7% 64th 41% 2nd 18%
Customer Focused 9% 150th 95% 6th 55%
Premium 13% 49th 31% 2nd 18%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 19% 41st 26% 2nd 18%
Values 9% 36th 23% 3rd 27%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 14% 53rd 34% 2nd 18%
Have Your Back 11% 46th 29% 2nd 18%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 10% 27th 17% 2nd 18%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 126,823 55th 35% 1st 9%
Youtube Subscribers 0 158th 100% 11th 100%
Facebook Likes 319,731 94th 59% 2nd 18%
Facebook Followers 313,631 95th 60% 2nd 18%
Mentions 21,000 46th 29% 1st 9%
Authors 11,000 47th 30% 1st 9%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 7% 126th 80% 5th 45%
Negative Sentiment 31% 15th 9% 2nd 18%
Neutral Sentiment 62% 124th 78% 10th 91%
Sadnesss 8% 49th 31% 1st 9%
Surprise 1% 46th 29% 2nd 18%
Anger 32% 17th 11% 1st 9%
Disgust 4% 68th 43% 2nd 18%
Fear 1% 130th 82% 8th 73%
Joy 4% 142nd 90% 7th 64%
Neutral 50% 88th 56% 10th 91%
Female 27% 138th 88% 9th 82%
Male 73% 22nd 14% 3rd 27%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 100% 16th 10% 1st 9%
Search Engine Rankings 3,348 134th 85% 11th 100%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 83% 70th 44% 2nd 18%
Logo Recognition 85% 28th 18% 1st 9%
Advertising Seen 35% 10th 6% 1st 9%
Recommend 17% 70th 44% 2nd 18%
Net Positive Impression 31% 106th 67% 3rd 27%
Net Negative Impression 29% 7th 4% 2nd 18%
Spoken About 17% 31st 20% 3rd 27%
Positive Direction 8% 58th 37% 3rd 27%
Sponsorship 22% 2nd 1% 1st 9%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 33% 57th 36% 2nd 18%
Most Likely To Consider 12% 25th 16% 2nd 18%
Current Customer Of 22% 33rd 21% 2nd 18%
Ever Customer Of 52% 24th 15% 1st 9%
Satisfied 41% 132nd 84% 6th 55%
Dissatisfied 28% 10th 6% 5th 45%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 13% 98th 62% 3rd 27%
Very Poor Quality 9% 12th 8% 6th 55%
Good Value 33% 137th 87% 3rd 27%
Poor Value 46% 2nd 1% 2nd 18%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 21% 68th 43% 2nd 18%
Negative Impression 27% 6th 4% 2nd 18%
Trust To Do The Right Thing 16% 59th 37% 2nd 18%
Not Trust To Do The Right Thing 28% 8th 5% 2nd 18%
Environment 9% 44th 28% 8th 73%
Social 12% 31st 20% 4th 36%
Proud To Work For 16% 41st 26% 2nd 18%
Embarrassed To Work For 20% 8th 5% 2nd 18%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 98% 30th 19% 2nd 18%
Best-Practices 83% 100th 64% 10th 91%
Performance 74% 32nd 21% 4th 40%
Good Experience 17% 87th 55% 2nd 18%
Bad Experience 26% 4th 3% 2nd 18%
Fit Online 22% 41st 26% 2nd 18%