MBBI - Currys

Currys scores 55% and is ranked 91st overall. It is 11th in the Technology sector. Currys's strengths are Social Media, Quality / Value and Attitudinal Variables. Its weaknesses are Dependability, CX and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Social Media 70% 42nd 27% 12th 67%
Quality / Value 66% 80th 51% 8th 44%
Attitudinal Variables 65% 60th 38% 7th 39%
Awareness 64% 79th 50% 6th 33%
Brandwatch 60% 105th 66% 12th 67%
Usage / Satisfaction 58% 67th 42% 5th 28%
SEO 57% 94th 59% 17th 94%
ESG 45% 127th 80% 12th 67%
Purpose 43% 132nd 84% 15th 83%
Dependability 40% 95th 60% 8th 44%
CX 37% 153rd 97% 18th 100%
Preference 36% 89th 56% 9th 50%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 5% 122nd 77% 17th 94%
Accessible 44% 13th 8% 1st 6%
Trustworthy 16% 77th 49% 10th 56%
Relevant 19% 67th 42% 8th 44%
Friendly 27% 27th 17% 1st 6%
Innovative 4% 146th 92% 17th 94%
For People Like Me 26% 39th 25% 4th 22%
Dynamic 4% 123rd 78% 17th 94%
Customer Focused 28% 25th 16% 1st 6%
Premium 4% 133rd 84% 16th 89%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 9% 132nd 84% 16th 89%
Values 3% 115th 73% 10th 56%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 10% 86th 54% 8th 44%
Have Your Back 5% 113th 72% 11th 61%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 3% 89th 56% 9th 50%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 205,834 42nd 27% 11th 61%
Youtube Subscribers 40,400 43rd 27% 11th 61%
Facebook Likes 1,235,681 56th 35% 12th 67%
Facebook Followers 1,210,154 57th 36% 12th 67%
Mentions 62,630 30th 19% 11th 61%
Authors 3,217 83rd 53% 15th 83%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 6% 134th 85% 16th 89%
Negative Sentiment 19% 74th 47% 9th 50%
Neutral Sentiment 75% 50th 32% 8th 44%
Sadnesss 4% 98th 62% 10th 56%
Surprise 0% 158th 100% 18th 100%
Anger 27% 24th 15% 5th 28%
Disgust 2% 111th 70% 8th 44%
Fear 1% 130th 82% 14th 78%
Joy 8% 117th 74% 7th 39%
Neutral 58% 59th 37% 11th 61%
Female 30% 132nd 84% 11th 61%
Male 70% 31st 20% 10th 56%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 50% 158th 100% 18th 100%
Search Engine Rankings 9,952 124th 78% 8th 44%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 88% 29th 18% 3rd 17%
Logo Recognition 50% 97th 61% 10th 56%
Advertising Seen 18% 49th 31% 6th 33%
Recommend 15% 77th 49% 6th 33%
Net Positive Impression 43% 76th 48% 9th 50%
Net Negative Impression 14% 40th 25% 6th 33%
Spoken About 8% 76th 48% 7th 39%
Positive Direction 5% 105th 66% 12th 67%
Sponsorship 2% 96th 61% 14th 78%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 29% 73rd 46% 5th 28%
Most Likely To Consider 4% 76th 48% 7th 39%
Current Customer Of 11% 75th 47% 8th 44%
Ever Customer Of 40% 40th 25% 1st 6%
Satisfied 64% 106th 67% 11th 61%
Dissatisfied 7% 55th 35% 8th 44%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 15% 89th 56% 10th 56%
Very Poor Quality 2% 63rd 40% 7th 39%
Good Value 68% 38th 24% 3rd 17%
Poor Value 19% 46th 29% 9th 50%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 18% 85th 54% 7th 39%
Negative Impression 8% 64th 41% 6th 33%
Trust To Do The Right Thing 10% 109th 69% 8th 44%
Not Trust To Do The Right Thing 9% 68th 43% 9th 50%
Environment 2% 148th 94% 18th 100%
Social 3% 145th 92% 16th 89%
Proud To Work For 6% 141st 89% 16th 89%
Embarrassed To Work For 9% 45th 28% 5th 28%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 75% 141st 89% 17th 94%
Best-Practices 67% 153rd 97% 17th 94%
Performance 25% 151st 97% 17th 100%
Good Experience 15% 96th 61% 8th 44%
Bad Experience 5% 63rd 40% 7th 39%
Fit Online 14% 86th 54% 16th 89%