MBBI - DFS

DFS scores 46% and is ranked 135th overall. It is 11th in the Home sector. DFS's strengths are Awareness, Quality / Value and SEO. Its weaknesses are CX, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	4%	133rd	84%	17th	81%
Accessible	26%	57th	36%	6th	29%
Trustworthy	9%	124th	78%	13th	62%
Relevant	15%	105th	66%	9th	43%
Friendly	16%	73rd	46%	7th	33%
Innovative	6%	127th	80%	17th	81%
For People Like Me	17%	78th	49%	6th	29%
Dynamic	3%	147th	93%	18th	86%
Customer Focused	18%	61st	39%	6th	29%
Premium	3%	143rd	91%	18th	86%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	11%	116th	73%	11th	52%
Values	4%	105th	66%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	8%	103rd	65%	9th	43%
Have Your Back	5%	118th	75%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	112th	71%	12th	57%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	19,476	126th	80%	9th	43%
Youtube Subscribers	5,950	90th	57%	4th	19%
Facebook Likes	107,268	115th	73%	9th	43%
Facebook Followers	111,169	118th	75%	10th	48%
Mentions	1,003	121st	77%	10th	48%
Authors	657	116th	73%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	38%	7th	4%	4th	19%
Negative Sentiment	26%	32nd	20%	4th	19%
Neutral Sentiment	36%	156th	99%	21st	100%
Sadnesss	1%	148th	94%	18th	86%
Surprise	0%	158th	100%	21st	100%
Anger	40%	6th	4%	1st	5%
Disgust	4%	68th	43%	10th	48%
Fear	1%	130th	82%	14th	67%
Joy	32%	20th	13%	8th	38%
Neutral	22%	150th	95%	20th	95%
Female	66%	10th	6%	6th	29%
Male	34%	149th	94%	16th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	83%	117th	74%	12th	57%
Search Engine Rankings	134,354	43rd	27%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	80%	83rd	53%	4th	19%
Logo Recognition	53%	77th	49%	6th	29%
Advertising Seen	19%	44th	28%	7th	33%
Recommend	10%	110th	70%	6th	29%
Net Positive Impression	32%	104th	66%	10th	48%
Net Negative Impression	15%	35th	22%	1st	5%
Spoken About	4%	110th	70%	6th	29%
Positive Direction	4%	117th	74%	10th	48%
Sponsorship	3%	57th	36%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	20%	113th	72%	8th	38%
Most Likely To Consider	2%	117th	74%	11th	52%
Current Customer Of	3%	125th	79%	5th	24%
Ever Customer Of	17%	113th	72%	6th	29%
Satisfied	74%	65th	41%	15th	71%
Dissatisfied	19%	16th	10%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	13%	99th	63%	15th	71%
Very Poor Quality	3%	46th	29%	3rd	14%
Good Value	50%	86th	54%	8th	38%
Poor Value	17%	54th	34%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	14%	114th	72%	8th	38%
Negative Impression	10%	48th	30%	1st	5%
Trust To Do The Right Thing	10%	110th	70%	10th	48%
Not Trust To Do The Right Thing	9%	67th	42%	1st	5%
Environment	4%	96th	61%	7th	33%
Social	4%	105th	66%	6th	29%
Proud To Work For	6%	139th	88%	15th	71%
Embarrassed To Work For	8%	56th	35%	1st	5%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	90%	76th	48%	6th	29%
Best-Practices	75%	132nd	84%	18th	90%
Performance	37%	133rd	85%	15th	71%
Good Experience	12%	118th	75%	7th	33%
Bad Experience	7%	48th	30%	1st	5%
Fit Online	6%	144th	91%	12th	57%