MBBI - Dunelm

Dunelm scores 72% and is ranked 29th overall. It is 2nd in the Home sector. Dunelm's strengths are Quality / Value, ESG and Attitudinal Variables. Its weaknesses are Dependability, Brandwatch and Social Media.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	8%	73rd	46%	4th	19%
Accessible	44%	12th	8%	3rd	14%
Trustworthy	25%	23rd	15%	2nd	10%
Relevant	35%	3rd	2%	1st	5%
Friendly	38%	4th	3%	1st	5%
Innovative	9%	88th	56%	11th	52%
For People Like Me	38%	5th	3%	3rd	14%
Dynamic	6%	80th	51%	6th	29%
Customer Focused	29%	17th	11%	2nd	10%
Premium	7%	89th	56%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	16%	58th	37%	4th	19%
Values	9%	33rd	21%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	21%	24th	15%	2nd	10%
Have Your Back	12%	40th	25%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	16%	12th	8%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	45,587	97th	61%	4th	19%
Youtube Subscribers	5,190	95th	60%	5th	24%
Facebook Likes	600,569	71st	45%	4th	19%
Facebook Followers	606,354	72nd	46%	4th	19%
Mentions	1,179	118th	75%	9th	43%
Authors	719	112th	71%	7th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	12%	61st	39%	17th	81%
Negative Sentiment	27%	25th	16%	3rd	14%
Neutral Sentiment	61%	131st	83%	13th	62%
Sadnesss	10%	33rd	21%	2nd	10%
Surprise	1%	46th	29%	9th	43%
Anger	23%	33rd	21%	7th	33%
Disgust	10%	23rd	15%	2nd	10%
Fear	1%	130th	82%	14th	67%
Joy	11%	98th	62%	19th	90%
Neutral	44%	106th	67%	9th	43%
Female	54%	31st	20%	12th	57%
Male	46%	134th	85%	13th	62%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	2nd	10%
Search Engine Rankings	49,330	74th	47%	19th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	81%	77th	49%	3rd	14%
Logo Recognition	54%	71st	45%	2nd	10%
Advertising Seen	17%	56th	35%	8th	38%
Recommend	28%	27th	17%	1st	5%
Net Positive Impression	70%	2nd	1%	1st	5%
Net Negative Impression	1%	156th	99%	20th	95%
Spoken About	16%	32nd	20%	2nd	10%
Positive Direction	12%	32nd	20%	2nd	10%
Sponsorship	1%	111th	70%	9th	43%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	42%	33rd	21%	1st	5%
Most Likely To Consider	18%	7th	4%	2nd	10%
Current Customer Of	24%	23rd	15%	1st	5%
Ever Customer Of	45%	28th	18%	1st	5%
Satisfied	91%	6th	4%	3rd	14%
Dissatisfied	1%	146th	92%	18th	86%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	25%	37th	23%	4th	19%
Very Poor Quality	0%	158th	100%	21st	100%
Good Value	81%	8th	5%	2nd	10%
Poor Value	3%	157th	99%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	36%	24th	15%	2nd	10%
Negative Impression	1%	154th	97%	19th	90%
Trust To Do The Right Thing	23%	25th	16%	2nd	10%
Not Trust To Do The Right Thing	2%	144th	91%	15th	71%
Environment	6%	75th	47%	3rd	14%
Social	7%	64th	41%	3rd	14%
Proud To Work For	14%	52nd	33%	2nd	10%
Embarrassed To Work For	3%	127th	80%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	88%	89th	56%	8th	38%
Best-Practices	92%	56th	36%	7th	35%
Performance	59%	72nd	46%	6th	29%
Good Experience	28%	30th	19%	2nd	10%
Bad Experience	1%	140th	89%	16th	76%
Fit Online	12%	102nd	65%	4th	19%