MBBI - Ebay

Ebay scores 88% and is ranked 3rd overall. It is 3rd in the Online Retail sector. Ebay's strengths are Awareness, Purpose and CX. Its weaknesses are ESG, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Awareness 93% 4th 3% 2nd 20%
Purpose 83% 7th 4% 3rd 30%
CX 83% 5th 3% 3rd 30%
Usage / Satisfaction 83% 5th 3% 2nd 20%
Attitudinal Variables 79% 22nd 14% 4th 40%
SEO 79% 19th 12% 2nd 20%
Brandwatch 76% 13th 8% 3rd 30%
Quality / Value 75% 39th 25% 4th 40%
Social Media 73% 31st 20% 4th 40%
ESG 69% 35th 22% 6th 60%
Dependability 60% 11th 7% 3rd 30%
Preference 54% 16th 10% 3rd 30%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 18% 16th 10% 2nd 20%
Accessible 51% 2nd 1% 2nd 20%
Trustworthy 18% 64th 41% 6th 60%
Relevant 29% 13th 8% 2nd 20%
Friendly 21% 47th 30% 3rd 30%
Innovative 15% 41st 26% 4th 40%
For People Like Me 35% 10th 6% 2nd 20%
Dynamic 14% 21st 13% 3rd 30%
Customer Focused 25% 31st 20% 4th 40%
Premium 4% 124th 78% 6th 60%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 29% 8th 5% 3rd 30%
Values 17% 7th 4% 3rd 30%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 24% 12th 8% 3rd 30%
Have Your Back 19% 9th 6% 2nd 20%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 15% 16th 10% 3rd 30%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 145,271 51st 32% 4th 40%
Youtube Subscribers 13,100 69th 44% 5th 50%
Facebook Likes 2,165,959 39th 25% 5th 50%
Facebook Followers 2,119,112 40th 25% 5th 50%
Mentions 2,000,000 9th 6% 2nd 20%
Authors 256,000 15th 9% 2nd 20%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 2% 155th 98% 10th 100%
Negative Sentiment 3% 154th 97% 9th 90%
Neutral Sentiment 95% 2nd 1% 1st 10%
Sadnesss 1% 148th 94% 9th 90%
Surprise 0% 158th 100% 10th 100%
Anger 5% 141st 89% 8th 80%
Disgust 1% 140th 89% 8th 80%
Fear 0% 158th 100% 10th 100%
Joy 10% 105th 66% 7th 70%
Neutral 83% 16th 10% 1st 10%
Female 39% 95th 61% 9th 90%
Male 61% 69th 44% 2nd 20%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 98% 22nd 14% 3rd 30%
Search Engine Rankings 2,543 137th 87% 8th 80%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 90% 13th 8% 2nd 20%
Logo Recognition 95% 8th 5% 1st 10%
Advertising Seen 44% 4th 3% 2nd 20%
Recommend 45% 8th 5% 2nd 20%
Net Positive Impression 60% 29th 18% 3rd 30%
Net Negative Impression 10% 69th 44% 6th 60%
Spoken About 38% 3rd 2% 2nd 20%
Positive Direction 20% 9th 6% 3rd 30%
Sponsorship 9% 13th 8% 2nd 20%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 68% 4th 3% 2nd 20%
Most Likely To Consider 15% 16th 10% 2nd 20%
Current Customer Of 42% 10th 6% 2nd 20%
Ever Customer Of 74% 7th 4% 2nd 20%
Satisfied 82% 24th 15% 5th 50%
Dissatisfied 6% 60th 38% 5th 50%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 12% 108th 68% 6th 60%
Very Poor Quality 2% 78th 49% 5th 50%
Good Value 80% 13th 8% 2nd 20%
Poor Value 8% 133rd 84% 9th 90%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 43% 11th 7% 3rd 30%
Negative Impression 10% 50th 32% 6th 60%
Trust To Do The Right Thing 27% 18th 11% 3rd 30%
Not Trust To Do The Right Thing 13% 35th 22% 4th 40%
Environment 15% 20th 13% 3rd 30%
Social 14% 22nd 14% 4th 40%
Proud To Work For 19% 25th 16% 5th 50%
Embarrassed To Work For 8% 53rd 34% 6th 60%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 97% 33rd 21% 3rd 30%
Best-Practices 83% 100th 64% 7th 70%
Performance 67% 47th 30% 5th 50%
Good Experience 39% 11th 7% 3rd 30%
Bad Experience 9% 33rd 21% 3rd 30%
Fit Online 60% 2nd 1% 2nd 20%