MBBI - EDF

EDF scores 47% and is ranked 126th overall. It is 5th in the Utilities sector. EDF's strengths are SEO, Brandwatch and Awareness. Its weaknesses are Dependability, Quality / Value and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 68% 48th 30% 3rd 27%
Brandwatch 64% 68th 43% 7th 64%
Awareness 61% 106th 67% 5th 45%
CX 57% 71st 45% 5th 45%
Social Media 52% 97th 61% 2nd 18%
Purpose 48% 101st 64% 9th 82%
Usage / Satisfaction 46% 120th 76% 6th 55%
ESG 42% 143rd 91% 8th 73%
Attitudinal Variables 40% 151st 96% 7th 64%
Dependability 38% 111th 70% 7th 64%
Quality / Value 38% 153rd 97% 7th 64%
Preference 38% 73rd 46% 6th 55%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 6% 96th 61% 6th 55%
Accessible 12% 146th 92% 5th 45%
Trustworthy 7% 142nd 90% 9th 82%
Relevant 10% 146th 92% 10th 91%
Friendly 7% 145th 92% 7th 64%
Innovative 6% 125th 79% 6th 55%
For People Like Me 7% 151st 96% 10th 91%
Dynamic 4% 111th 70% 5th 45%
Customer Focused 9% 152nd 96% 7th 64%
Premium 5% 114th 72% 8th 73%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 11% 115th 73% 9th 82%
Values 5% 81st 51% 7th 64%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 7% 123rd 78% 8th 73%
Have Your Back 6% 95th 60% 7th 64%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 4% 73rd 46% 6th 55%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 46,526 94th 59% 4th 36%
Youtube Subscribers 15,500 65th 41% 2nd 18%
Facebook Likes 36,296 140th 89% 8th 73%
Facebook Followers 37,550 140th 89% 8th 73%
Mentions 5,034 86th 54% 5th 45%
Authors 3,887 75th 47% 5th 45%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 4% 147th 93% 7th 64%
Negative Sentiment 18% 81st 51% 6th 55%
Neutral Sentiment 78% 42nd 27% 6th 55%
Sadnesss 3% 113th 72% 6th 55%
Surprise 0% 158th 100% 11th 100%
Anger 6% 134th 85% 8th 73%
Disgust 3% 82nd 52% 3rd 27%
Fear 1% 130th 82% 8th 73%
Joy 2% 152nd 96% 10th 91%
Neutral 85% 12th 8% 1st 9%
Female 36% 103rd 66% 7th 64%
Male 64% 59th 37% 6th 55%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 91% 65th 41% 3rd 27%
Search Engine Rankings 14,139 111th 70% 9th 82%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 75% 95th 60% 4th 36%
Logo Recognition 79% 45th 28% 4th 36%
Advertising Seen 9% 95th 60% 6th 55%
Recommend 8% 121st 77% 7th 64%
Net Positive Impression 19% 148th 94% 7th 64%
Net Negative Impression 28% 8th 5% 3rd 27%
Spoken About 7% 78th 49% 4th 36%
Positive Direction 5% 89th 56% 8th 73%
Sponsorship 7% 22nd 14% 3rd 27%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 21% 105th 66% 4th 36%
Most Likely To Consider 5% 64th 41% 4th 36%
Current Customer Of 9% 82nd 52% 6th 55%
Ever Customer Of 24% 84th 53% 3rd 27%
Satisfied 36% 136th 86% 7th 64%
Dissatisfied 29% 9th 6% 4th 36%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 7% 139th 88% 5th 45%
Very Poor Quality 10% 8th 5% 3rd 27%
Good Value 23% 153rd 97% 7th 64%
Poor Value 39% 5th 3% 3rd 27%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 11% 135th 85% 6th 55%
Negative Impression 23% 8th 5% 3rd 27%
Trust To Do The Right Thing 9% 115th 73% 7th 64%
Not Trust To Do The Right Thing 22% 11th 7% 5th 45%
Environment 10% 34th 22% 6th 55%
Social 8% 60th 38% 7th 64%
Proud To Work For 8% 119th 75% 10th 91%
Embarrassed To Work For 20% 9th 6% 3rd 27%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 98% 30th 19% 2nd 18%
Best-Practices 92% 56th 36% 6th 55%
Performance 71% 35th 22% 5th 50%
Good Experience 11% 125th 79% 6th 55%
Bad Experience 18% 8th 5% 5th 45%
Fit Online 13% 91st 58% 7th 64%