MBBI - EE

EE scores 51% and is ranked 115th overall. It is 13th in the Technology sector. EE's strengths are SEO, Social Media and Awareness. Its weaknesses are CX, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 72% 37th 23% 11th 61%
Social Media 69% 44th 28% 13th 72%
Awareness 62% 93rd 59% 10th 56%
Attitudinal Variables 58% 90th 57% 12th 67%
Brandwatch 55% 129th 82% 14th 78%
Quality / Value 50% 133rd 84% 14th 78%
Usage / Satisfaction 47% 117th 74% 14th 78%
Purpose 45% 121st 77% 12th 67%
ESG 43% 139th 88% 14th 78%
CX 39% 145th 92% 16th 89%
Dependability 38% 116th 73% 11th 61%
Preference 34% 108th 68% 12th 67%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 9% 66th 42% 12th 67%
Accessible 23% 73rd 46% 5th 28%
Trustworthy 13% 97th 61% 11th 61%
Relevant 21% 55th 35% 6th 33%
Friendly 12% 98th 62% 6th 33%
Innovative 12% 58th 37% 13th 72%
For People Like Me 14% 103rd 65% 12th 67%
Dynamic 7% 63rd 40% 13th 72%
Customer Focused 14% 110th 70% 12th 67%
Premium 9% 76th 48% 11th 61%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 10% 117th 74% 12th 67%
Values 3% 119th 75% 11th 61%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 7% 119th 75% 11th 61%
Have Your Back 5% 106th 67% 10th 56%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 2% 108th 68% 12th 67%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 364,148 26th 16% 5th 28%
Youtube Subscribers 39,300 46th 29% 12th 67%
Facebook Likes 1,114,936 58th 37% 14th 78%
Facebook Followers 1,099,215 59th 37% 14th 78%
Mentions 12,000 57th 36% 14th 78%
Authors 4,805 69th 44% 13th 72%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 7% 126th 80% 13th 72%
Negative Sentiment 26% 32nd 20% 6th 33%
Neutral Sentiment 67% 97th 61% 12th 67%
Sadnesss 1% 148th 94% 18th 100%
Surprise 0% 158th 100% 18th 100%
Anger 37% 10th 6% 2nd 11%
Disgust 1% 140th 89% 15th 83%
Fear 1% 130th 82% 14th 78%
Joy 4% 142nd 90% 15th 83%
Neutral 56% 66th 42% 12th 67%
Female 31% 127th 81% 8th 44%
Male 69% 38th 24% 12th 67%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 89% 71st 45% 6th 33%
Search Engine Rankings 10,946 121st 77% 7th 39%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 84% 68th 43% 13th 72%
Logo Recognition 50% 91st 58% 4th 22%
Advertising Seen 23% 28th 18% 2nd 11%
Recommend 9% 115th 73% 13th 72%
Net Positive Impression 29% 116th 73% 14th 78%
Net Negative Impression 13% 46th 29% 7th 39%
Spoken About 6% 87th 55% 10th 56%
Positive Direction 7% 66th 42% 5th 28%
Sponsorship 8% 18th 11% 5th 28%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 15% 135th 85% 15th 83%
Most Likely To Consider 3% 92nd 58% 9th 50%
Current Customer Of 7% 90th 57% 12th 67%
Ever Customer Of 18% 106th 67% 15th 83%
Satisfied 61% 115th 73% 12th 67%
Dissatisfied 15% 21st 13% 5th 28%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 8% 132nd 84% 15th 83%
Very Poor Quality 4% 40th 25% 5th 28%
Good Value 40% 119th 75% 13th 72%
Poor Value 22% 29th 18% 6th 33%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 12% 127th 80% 14th 78%
Negative Impression 7% 66th 42% 7th 39%
Trust To Do The Right Thing 7% 140th 89% 13th 72%
Not Trust To Do The Right Thing 9% 63rd 40% 8th 44%
Environment 4% 107th 68% 7th 39%
Social 4% 108th 68% 4th 22%
Proud To Work For 7% 133rd 84% 14th 78%
Embarrassed To Work For 5% 80th 51% 8th 44%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 93% 60th 38% 8th 44%
Best-Practices 67% 153rd 97% 17th 94%
Performance 27% 147th 94% 15th 88%
Good Experience 11% 124th 78% 13th 72%
Bad Experience 5% 62nd 39% 6th 33%
Fit Online 18% 62nd 39% 9th 50%