MBBI - Etsy

Etsy scores 91% and is ranked 2nd overall. It is 2nd in the Online Retail sector. Etsy's strengths are Purpose, Attitudinal Variables and CX. Its weaknesses are Brandwatch, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Purpose 97% 1st 1% 1st 10%
Attitudinal Variables 95% 4th 3% 2nd 20%
CX 87% 3rd 2% 2nd 20%
SEO 87% 7th 4% 1st 10%
Awareness 84% 16th 10% 3rd 30%
Social Media 83% 16th 10% 2nd 20%
ESG 82% 6th 4% 2nd 20%
Quality / Value 77% 33rd 21% 3rd 30%
Usage / Satisfaction 76% 10th 6% 3rd 30%
Brandwatch 66% 58th 37% 5th 50%
Dependability 62% 8th 5% 2nd 20%
Preference 54% 14th 9% 2nd 20%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 10% 60th 38% 3rd 30%
Accessible 36% 22nd 14% 3rd 30%
Trustworthy 23% 37th 23% 3rd 30%
Relevant 26% 20th 13% 3rd 30%
Friendly 39% 2nd 1% 1st 10%
Innovative 37% 5th 3% 1st 10%
For People Like Me 31% 16th 10% 3rd 30%
Dynamic 18% 11th 7% 2nd 20%
Customer Focused 35% 6th 4% 1st 10%
Premium 20% 24th 15% 3rd 30%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 36% 3rd 2% 2nd 20%
Values 23% 1st 1% 1st 10%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 29% 5th 3% 2nd 20%
Have Your Back 18% 13th 8% 3rd 30%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 15% 14th 9% 2nd 20%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 2,393,142 9th 6% 1st 10%
Youtube Subscribers 86,200 36th 23% 3rd 30%
Facebook Likes 4,359,148 31st 20% 4th 40%
Facebook Followers 4,425,007 31st 20% 4th 40%
Mentions 792,000 13th 8% 3rd 30%
Authors 240,000 17th 11% 3rd 30%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 14% 46th 29% 2nd 20%
Negative Sentiment 5% 149th 94% 8th 80%
Neutral Sentiment 81% 27th 17% 3rd 30%
Sadnesss 1% 148th 94% 9th 90%
Surprise 0% 158th 100% 10th 100%
Anger 4% 149th 94% 9th 90%
Disgust 1% 140th 89% 8th 80%
Fear 1% 130th 82% 8th 80%
Joy 89% 1st 1% 1st 10%
Neutral 4% 158th 100% 10th 100%
Female 72% 5th 3% 1st 10%
Male 28% 154th 97% 10th 100%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 100% 16th 10% 1st 10%
Search Engine Rankings 207 149th 94% 10th 100%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 72% 102nd 65% 5th 50%
Logo Recognition 81% 38th 24% 5th 50%
Advertising Seen 21% 34th 22% 6th 60%
Recommend 41% 10th 6% 3rd 30%
Net Positive Impression 63% 21st 13% 2nd 20%
Net Negative Impression 6% 97th 61% 8th 80%
Spoken About 29% 13th 8% 3rd 30%
Positive Direction 23% 4th 3% 2nd 20%
Sponsorship 1% 104th 66% 8th 80%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 58% 14th 9% 3rd 30%
Most Likely To Consider 12% 21st 13% 3rd 30%
Current Customer Of 27% 19th 12% 3rd 30%
Ever Customer Of 56% 22nd 14% 3rd 30%
Satisfied 91% 7th 4% 2nd 20%
Dissatisfied 3% 109th 69% 8th 80%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 30% 21st 13% 1st 10%
Very Poor Quality 1% 134th 85% 8th 80%
Good Value 65% 47th 30% 3rd 30%
Poor Value 12% 87th 55% 6th 60%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 48% 6th 4% 2nd 20%
Negative Impression 4% 100th 63% 8th 80%
Trust To Do The Right Thing 33% 6th 4% 2nd 20%
Not Trust To Do The Right Thing 7% 77th 49% 7th 70%
Environment 18% 13th 8% 2nd 20%
Social 22% 4th 3% 1st 10%
Proud To Work For 34% 1st 1% 1st 10%
Embarrassed To Work For 4% 105th 66% 7th 70%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 100% 16th 10% 2nd 20%
Best-Practices 83% 100th 64% 7th 70%
Performance 78% 26th 17% 4th 40%
Good Experience 43% 7th 4% 2nd 20%
Bad Experience 4% 80th 51% 7th 70%
Fit Online 50% 4th 3% 3rd 30%