MBBI - Google

Google scores 87% and is ranked 4th overall. It is 1st in the Online sector. Google's strengths are CX, Social Media and Awareness. Its weaknesses are Brandwatch, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	24%	9th	6%	1st	10%
Accessible	49%	5th	3%	2nd	20%
Trustworthy	16%	78th	49%	4th	40%
Relevant	35%	4th	3%	2nd	20%
Friendly	19%	63rd	40%	5th	50%
Innovative	28%	17th	11%	1st	10%
For People Like Me	27%	33rd	21%	6th	60%
Dynamic	19%	9th	6%	2nd	20%
Customer Focused	19%	58th	37%	4th	40%
Premium	9%	69th	44%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	30%	6th	4%	2nd	20%
Values	17%	4th	3%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	22%	21st	13%	2nd	20%
Have Your Back	23%	5th	3%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	14%	17th	11%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	25,601,604	3rd	2%	3rd	30%
Youtube Subscribers	10,500,000	4th	3%	2nd	20%
Facebook Likes	28,176,802	13th	8%	6th	60%
Facebook Followers	28,181,441	13th	8%	6th	60%
Mentions	3,000,000	7th	4%	5th	50%
Authors	2,000,000	6th	4%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	6th	60%
Negative Sentiment	22%	55th	35%	4th	40%
Neutral Sentiment	71%	75th	47%	7th	70%
Sadnesss	6%	68th	43%	8th	80%
Surprise	0%	158th	100%	10th	100%
Anger	12%	90th	57%	7th	70%
Disgust	4%	68th	43%	3rd	30%
Fear	2%	78th	49%	6th	60%
Joy	8%	117th	74%	9th	90%
Neutral	68%	38th	24%	2nd	20%
Female	35%	108th	69%	8th	80%
Male	65%	55th	35%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	85%	98th	62%	9th	90%
Search Engine Rankings	264	147th	93%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	91%	3rd	2%	1st	10%
Logo Recognition	95%	4th	3%	1st	10%
Advertising Seen	23%	25th	16%	3rd	30%
Recommend	45%	7th	4%	4th	40%
Net Positive Impression	62%	26th	16%	5th	50%
Net Negative Impression	9%	77th	49%	7th	70%
Spoken About	25%	16th	10%	5th	50%
Positive Direction	17%	15th	9%	4th	40%
Sponsorship	7%	20th	13%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	72%	3rd	2%	1st	10%
Most Likely To Consider	18%	8th	5%	1st	10%
Current Customer Of	56%	2nd	1%	1st	10%
Ever Customer Of	17%	112th	71%	2nd	20%
Satisfied	83%	19th	12%	4th	40%
Dissatisfied	3%	110th	70%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	29%	24th	15%	1st	10%
Very Poor Quality	3%	61st	39%	6th	60%
Good Value	68%	36th	23%	1st	10%
Poor Value	8%	129th	82%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	44%	9th	6%	2nd	20%
Negative Impression	11%	44th	28%	6th	60%
Trust To Do The Right Thing	21%	33rd	21%	2nd	20%
Not Trust To Do The Right Thing	22%	14th	9%	3rd	30%
Environment	16%	16th	10%	1st	10%
Social	13%	25th	16%	2nd	20%
Proud To Work For	26%	8th	5%	2nd	20%
Embarrassed To Work For	8%	54th	34%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	98%	30th	19%	3rd	30%
Best-Practices	100%	13th	8%	3rd	30%
Performance	100%	1st	1%	1st	10%
Good Experience	44%	5th	3%	2nd	20%
Bad Experience	5%	60th	38%	8th	80%
Fit Online	54%	3rd	2%	1st	10%