MBBI - Gumtree

Gumtree scores 52% and is ranked 101st overall. It is 8th in the Online Retail sector. Gumtree's strengths are Awareness, SEO and Social Media. Its weaknesses are Brandwatch, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	4%	142nd	90%	7th	70%
Accessible	31%	39th	25%	5th	50%
Trustworthy	5%	153rd	97%	9th	90%
Relevant	14%	118th	75%	8th	80%
Friendly	14%	80th	51%	7th	70%
Innovative	8%	93rd	59%	8th	80%
For People Like Me	13%	111th	70%	7th	70%
Dynamic	5%	97th	61%	9th	90%
Customer Focused	14%	109th	69%	9th	90%
Premium	1%	158th	100%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	11%	113th	72%	9th	90%
Values	6%	63rd	40%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	6%	133rd	84%	8th	80%
Have Your Back	5%	112th	71%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	120th	76%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	40,901	101st	64%	8th	80%
Youtube Subscribers	3,740	109th	69%	7th	70%
Facebook Likes	534,621	75th	47%	8th	80%
Facebook Followers	537,118	77th	49%	8th	80%
Mentions	27,000	43rd	27%	4th	40%
Authors	4,589	71st	45%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	9th	90%
Negative Sentiment	36%	6th	4%	1st	10%
Neutral Sentiment	57%	142nd	90%	10th	100%
Sadnesss	17%	10th	6%	2nd	20%
Surprise	0%	158th	100%	10th	100%
Anger	33%	16th	10%	3rd	30%
Disgust	5%	56th	35%	2nd	20%
Fear	2%	78th	49%	5th	50%
Joy	9%	109th	69%	8th	80%
Neutral	34%	135th	85%	8th	80%
Female	42%	78th	50%	8th	80%
Male	58%	89th	56%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	97%	24th	15%	4th	40%
Search Engine Rankings	32,487	87th	55%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	78%	88th	56%	3rd	30%
Logo Recognition	81%	41st	26%	6th	60%
Advertising Seen	11%	87th	55%	8th	80%
Recommend	14%	84th	53%	8th	80%
Net Positive Impression	28%	121st	77%	8th	80%
Net Negative Impression	18%	27th	17%	4th	40%
Spoken About	9%	65th	41%	4th	40%
Positive Direction	7%	71st	45%	7th	70%
Sponsorship	2%	94th	59%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	29%	77th	49%	7th	70%
Most Likely To Consider	2%	121st	77%	6th	60%
Current Customer Of	6%	104th	66%	6th	60%
Ever Customer Of	24%	88th	56%	7th	70%
Satisfied	70%	87th	55%	8th	80%
Dissatisfied	6%	65th	41%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	3%	155th	98%	9th	90%
Very Poor Quality	5%	23rd	15%	2nd	20%
Good Value	47%	98th	62%	7th	70%
Poor Value	9%	121st	77%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	15%	106th	67%	8th	80%
Negative Impression	14%	25th	16%	4th	40%
Trust To Do The Right Thing	9%	125th	79%	7th	70%
Not Trust To Do The Right Thing	12%	43rd	27%	5th	50%
Environment	6%	67th	42%	7th	70%
Social	9%	46th	29%	6th	60%
Proud To Work For	11%	85th	54%	7th	70%
Embarrassed To Work For	13%	28th	18%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	89%	86th	54%	7th	70%
Best-Practices	92%	56th	36%	3rd	30%
Performance	50%	104th	67%	8th	80%
Good Experience	12%	117th	74%	9th	90%
Bad Experience	8%	39th	25%	4th	40%
Fit Online	32%	19th	12%	7th	70%