MBBI - H&M

H&M scores 73% and is ranked 27th overall. It is 4th in the Fashion sector. H&M's strengths are Social Media, SEO and Awareness. Its weaknesses are Brandwatch, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	6%	97th	61%	6th	60%
Accessible	29%	53rd	34%	4th	40%
Trustworthy	15%	82nd	52%	4th	40%
Relevant	22%	44th	28%	2nd	20%
Friendly	23%	37th	23%	3rd	30%
Innovative	14%	44th	28%	3rd	30%
For People Like Me	20%	65th	41%	5th	50%
Dynamic	12%	26th	16%	2nd	20%
Customer Focused	19%	57th	36%	5th	50%
Premium	6%	110th	70%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	17%	52nd	33%	5th	50%
Values	11%	26th	16%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	15%	49th	31%	4th	40%
Have Your Back	12%	45th	28%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	9%	35th	22%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	211,722	40th	25%	8th	80%
Youtube Subscribers	417,000	13th	8%	2nd	20%
Facebook Likes	40,306,144	7th	4%	1st	10%
Facebook Followers	40,311,489	8th	5%	1st	10%
Mentions	75,000	27th	17%	2nd	20%
Authors	53,000	26th	16%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	7th	70%
Negative Sentiment	26%	32nd	20%	2nd	20%
Neutral Sentiment	64%	114th	72%	9th	90%
Sadnesss	13%	19th	12%	2nd	20%
Surprise	1%	46th	29%	6th	60%
Anger	16%	65th	41%	2nd	20%
Disgust	7%	38th	24%	5th	50%
Fear	2%	78th	49%	8th	80%
Joy	10%	105th	66%	9th	90%
Neutral	51%	82nd	52%	6th	60%
Female	64%	17th	11%	2nd	20%
Male	36%	144th	91%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	2nd	20%
Search Engine Rankings	3,053	136th	86%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	84%	67th	42%	7th	70%
Logo Recognition	94%	9th	6%	2nd	20%
Advertising Seen	20%	39th	25%	4th	40%
Recommend	31%	21st	13%	5th	50%
Net Positive Impression	48%	64th	41%	4th	40%
Net Negative Impression	11%	62nd	39%	7th	70%
Spoken About	18%	30th	19%	6th	60%
Positive Direction	18%	12th	8%	3rd	30%
Sponsorship	3%	56th	35%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	44%	32nd	20%	6th	60%
Most Likely To Consider	9%	37th	23%	5th	50%
Current Customer Of	21%	34th	22%	3rd	30%
Ever Customer Of	56%	21st	13%	5th	50%
Satisfied	71%	81st	51%	5th	50%
Dissatisfied	8%	49th	31%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	11%	113th	72%	6th	60%
Very Poor Quality	3%	54th	34%	6th	60%
Good Value	68%	37th	23%	4th	40%
Poor Value	11%	96th	61%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	33%	30th	19%	4th	40%
Negative Impression	9%	60th	38%	8th	80%
Trust To Do The Right Thing	18%	48th	30%	5th	50%
Not Trust To Do The Right Thing	15%	28th	18%	5th	50%
Environment	17%	14th	9%	2nd	20%
Social	12%	29th	18%	4th	40%
Proud To Work For	16%	42nd	27%	6th	60%
Embarrassed To Work For	8%	51st	32%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	1st	10%
Best-Practices	75%	132nd	84%	8th	80%
Performance	96%	3rd	2%	1st	10%
Good Experience	25%	42nd	27%	4th	40%
Bad Experience	5%	59th	37%	6th	60%
Fit Online	23%	39th	25%	5th	50%