MBBI - Halfords

Halfords scores 58% and is ranked 77th overall. It is 12th in the Retail sector. Halfords's strengths are Attitudinal Variables, Quality / Value and Brandwatch. Its weaknesses are Dependability, CX and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	48th	30%	8th	38%
Accessible	35%	28th	18%	9th	43%
Trustworthy	25%	26th	16%	9th	43%
Relevant	32%	7th	4%	2nd	10%
Friendly	28%	25th	16%	13th	62%
Innovative	7%	99th	63%	13th	62%
For People Like Me	22%	54th	34%	11th	52%
Dynamic	6%	73rd	46%	9th	43%
Customer Focused	27%	26th	16%	10th	48%
Premium	6%	95th	60%	13th	62%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	12%	91st	58%	8th	38%
Values	3%	124th	78%	16th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	10%	83rd	53%	12th	57%
Have Your Back	6%	97th	61%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	1%	145th	92%	18th	86%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	63,180	81st	51%	15th	71%
Youtube Subscribers	26,100	55th	35%	12th	57%
Facebook Likes	240,084	102nd	65%	15th	71%
Facebook Followers	240,506	102nd	65%	15th	71%
Mentions	7,199	72nd	46%	13th	62%
Authors	5,936	62nd	39%	10th	48%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	15th	71%
Negative Sentiment	11%	122nd	77%	15th	71%
Neutral Sentiment	79%	36th	23%	7th	33%
Sadnesss	3%	113th	72%	17th	81%
Surprise	0%	158th	100%	21st	100%
Anger	16%	65th	41%	9th	43%
Disgust	2%	111th	70%	15th	71%
Fear	1%	130th	82%	19th	90%
Joy	8%	117th	74%	17th	81%
Neutral	70%	36th	23%	5th	24%
Female	52%	35th	22%	7th	35%
Male	48%	125th	79%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	77%	144th	91%	16th	76%
Search Engine Rankings	46,684	79th	50%	13th	62%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	86%	54th	34%	8th	38%
Logo Recognition	43%	132nd	84%	18th	86%
Advertising Seen	10%	91st	58%	6th	29%
Recommend	16%	75th	47%	13th	62%
Net Positive Impression	48%	60th	38%	14th	67%
Net Negative Impression	8%	88th	56%	8th	38%
Spoken About	6%	89th	56%	14th	67%
Positive Direction	5%	101st	64%	12th	57%
Sponsorship	2%	64th	41%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	30%	72nd	46%	10th	48%
Most Likely To Consider	1%	130th	82%	16th	76%
Current Customer Of	6%	99th	63%	12th	57%
Ever Customer Of	36%	47th	30%	8th	38%
Satisfied	73%	71st	45%	12th	57%
Dissatisfied	5%	74th	47%	5th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	22%	50th	32%	9th	43%
Very Poor Quality	2%	87th	55%	7th	33%
Good Value	66%	45th	28%	10th	48%
Poor Value	17%	51st	32%	6th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	18%	88th	56%	14th	67%
Negative Impression	3%	123rd	78%	13th	62%
Trust To Do The Right Thing	12%	88th	56%	11th	52%
Not Trust To Do The Right Thing	4%	121st	77%	7th	33%
Environment	4%	109th	69%	11th	52%
Social	5%	93rd	59%	11th	52%
Proud To Work For	9%	111th	70%	11th	52%
Embarrassed To Work For	2%	138th	87%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	55%	157th	99%	21st	100%
Best-Practices	92%	56th	36%	6th	29%
Performance	22%	153rd	98%	20th	95%
Good Experience	17%	85th	54%	12th	57%
Bad Experience	4%	83rd	53%	4th	19%
Fit Online	10%	126th	80%	13th	62%