MBBI - Howdens
Howdens scores 55% and is ranked 88th overall. It is 7th in the DIY sector. Howdens's strengths are Brandwatch, Quality / Value and Purpose. Its weaknesses are Dependability, Social Media and Preference.
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Leader |
7% |
91st |
58% |
5th |
50% |
| Accessible |
12% |
144th |
91% |
10th |
100% |
| Trustworthy |
14% |
90th |
57% |
5th |
50% |
| Relevant |
14% |
119th |
75% |
9th |
90% |
| Friendly |
13% |
88th |
56% |
8th |
80% |
| Innovative |
9% |
85th |
54% |
2nd |
20% |
| For People Like Me |
13% |
108th |
68% |
8th |
80% |
| Dynamic |
4% |
112th |
71% |
7th |
70% |
| Customer Focused |
16% |
94th |
59% |
7th |
70% |
| Premium |
18% |
32nd |
20% |
1st |
10% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Purpose |
23% |
26th |
16% |
6th |
60% |
| Values |
6% |
60th |
38% |
7th |
70% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Can Rely On |
15% |
48th |
30% |
7th |
70% |
| Have Your Back |
9% |
60th |
38% |
7th |
70% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| One Preferred |
5% |
68th |
43% |
7th |
70% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Twitter Followers |
3,901 |
148th |
94% |
10th |
100% |
| Youtube Subscribers |
0 |
158th |
100% |
10th |
100% |
| Facebook Likes |
88,160 |
123rd |
78% |
8th |
80% |
| Facebook Followers |
95,017 |
123rd |
78% |
8th |
80% |
| Mentions |
704 |
128th |
81% |
6th |
60% |
| Authors |
366 |
128th |
81% |
6th |
60% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Positive Sentiment |
17% |
39th |
25% |
5th |
50% |
| Negative Sentiment |
11% |
122nd |
77% |
7th |
70% |
| Neutral Sentiment |
72% |
70th |
44% |
4th |
40% |
| Sadnesss |
1% |
148th |
94% |
7th |
70% |
| Surprise |
0% |
158th |
100% |
10th |
100% |
| Anger |
17% |
57th |
36% |
6th |
60% |
| Disgust |
5% |
56th |
35% |
5th |
50% |
| Fear |
2% |
78th |
49% |
6th |
60% |
| Joy |
30% |
24th |
15% |
1st |
10% |
| Neutral |
45% |
104th |
66% |
7th |
70% |
| Female |
19% |
152nd |
97% |
9th |
90% |
| Male |
81% |
7th |
4% |
2nd |
20% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| On-Site Seo |
84% |
110th |
70% |
7th |
70% |
| Search Engine Rankings |
167,427 |
37th |
23% |
4th |
40% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Unpromted Awareness |
48% |
137th |
87% |
10th |
100% |
| Logo Recognition |
60% |
64th |
41% |
10th |
100% |
| Advertising Seen |
4% |
129th |
82% |
7th |
70% |
| Recommend |
18% |
69th |
44% |
7th |
70% |
| Net Positive Impression |
33% |
98th |
62% |
7th |
70% |
| Net Negative Impression |
6% |
101st |
64% |
3rd |
30% |
| Spoken About |
9% |
66th |
42% |
7th |
70% |
| Positive Direction |
8% |
56th |
35% |
7th |
70% |
| Sponsorship |
1% |
112th |
71% |
10th |
100% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Ever Choose To Use |
33% |
55th |
35% |
9th |
90% |
| Most Likely To Consider |
3% |
96th |
61% |
7th |
70% |
| Current Customer Of |
3% |
124th |
78% |
7th |
70% |
| Ever Customer Of |
18% |
108th |
68% |
9th |
90% |
| Satisfied |
74% |
68th |
43% |
7th |
70% |
| Dissatisfied |
8% |
52nd |
33% |
1st |
10% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Very Good Quality |
20% |
57th |
36% |
2nd |
20% |
| Very Poor Quality |
1% |
107th |
68% |
2nd |
20% |
| Good Value |
49% |
91st |
58% |
8th |
80% |
| Poor Value |
12% |
90th |
57% |
4th |
40% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Positive Impression |
24% |
57th |
36% |
7th |
70% |
| Negative Impression |
6% |
82nd |
52% |
3rd |
30% |
| Trust To Do The Right Thing |
21% |
32nd |
20% |
7th |
70% |
| Not Trust To Do The Right Thing |
5% |
99th |
63% |
5th |
50% |
| Environment |
7% |
62nd |
39% |
7th |
70% |
| Social |
7% |
75th |
47% |
9th |
90% |
| Proud To Work For |
19% |
23rd |
15% |
4th |
40% |
| Embarrassed To Work For |
5% |
88th |
56% |
7th |
70% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Accessibility |
82% |
112th |
71% |
6th |
60% |
| Best-Practices |
83% |
100th |
64% |
6th |
60% |
| Performance |
70% |
40th |
26% |
1st |
10% |
| Good Experience |
22% |
49th |
31% |
7th |
70% |
| Bad Experience |
4% |
82nd |
52% |
6th |
60% |
| Fit Online |
12% |
108th |
68% |
8th |
80% |