MBBI - Howdens

Howdens scores 55% and is ranked 88th overall. It is 7th in the DIY sector. Howdens's strengths are Brandwatch, Quality / Value and Purpose. Its weaknesses are Dependability, Social Media and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Brandwatch 68% 44th 28% 3rd 30%
Quality / Value 65% 87th 55% 10th 100%
Purpose 65% 31st 20% 7th 70%
ESG 62% 55th 35% 7th 70%
Awareness 60% 112th 71% 10th 100%
CX 59% 57th 36% 5th 50%
Attitudinal Variables 55% 107th 68% 7th 70%
Usage / Satisfaction 52% 91st 58% 9th 90%
SEO 51% 121st 77% 7th 70%
Dependability 47% 53rd 34% 7th 70%
Social Media 39% 145th 92% 9th 90%
Preference 38% 68th 43% 7th 70%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 7% 91st 58% 5th 50%
Accessible 12% 144th 91% 10th 100%
Trustworthy 14% 90th 57% 5th 50%
Relevant 14% 119th 75% 9th 90%
Friendly 13% 88th 56% 8th 80%
Innovative 9% 85th 54% 2nd 20%
For People Like Me 13% 108th 68% 8th 80%
Dynamic 4% 112th 71% 7th 70%
Customer Focused 16% 94th 59% 7th 70%
Premium 18% 32nd 20% 1st 10%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 23% 26th 16% 6th 60%
Values 6% 60th 38% 7th 70%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 15% 48th 30% 7th 70%
Have Your Back 9% 60th 38% 7th 70%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 5% 68th 43% 7th 70%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 3,901 148th 94% 10th 100%
Youtube Subscribers 0 158th 100% 10th 100%
Facebook Likes 88,160 123rd 78% 8th 80%
Facebook Followers 95,017 123rd 78% 8th 80%
Mentions 704 128th 81% 6th 60%
Authors 366 128th 81% 6th 60%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 17% 39th 25% 5th 50%
Negative Sentiment 11% 122nd 77% 7th 70%
Neutral Sentiment 72% 70th 44% 4th 40%
Sadnesss 1% 148th 94% 7th 70%
Surprise 0% 158th 100% 10th 100%
Anger 17% 57th 36% 6th 60%
Disgust 5% 56th 35% 5th 50%
Fear 2% 78th 49% 6th 60%
Joy 30% 24th 15% 1st 10%
Neutral 45% 104th 66% 7th 70%
Female 19% 152nd 97% 9th 90%
Male 81% 7th 4% 2nd 20%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 84% 110th 70% 7th 70%
Search Engine Rankings 167,427 37th 23% 4th 40%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 48% 137th 87% 10th 100%
Logo Recognition 60% 64th 41% 10th 100%
Advertising Seen 4% 129th 82% 7th 70%
Recommend 18% 69th 44% 7th 70%
Net Positive Impression 33% 98th 62% 7th 70%
Net Negative Impression 6% 101st 64% 3rd 30%
Spoken About 9% 66th 42% 7th 70%
Positive Direction 8% 56th 35% 7th 70%
Sponsorship 1% 112th 71% 10th 100%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 33% 55th 35% 9th 90%
Most Likely To Consider 3% 96th 61% 7th 70%
Current Customer Of 3% 124th 78% 7th 70%
Ever Customer Of 18% 108th 68% 9th 90%
Satisfied 74% 68th 43% 7th 70%
Dissatisfied 8% 52nd 33% 1st 10%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 20% 57th 36% 2nd 20%
Very Poor Quality 1% 107th 68% 2nd 20%
Good Value 49% 91st 58% 8th 80%
Poor Value 12% 90th 57% 4th 40%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 24% 57th 36% 7th 70%
Negative Impression 6% 82nd 52% 3rd 30%
Trust To Do The Right Thing 21% 32nd 20% 7th 70%
Not Trust To Do The Right Thing 5% 99th 63% 5th 50%
Environment 7% 62nd 39% 7th 70%
Social 7% 75th 47% 9th 90%
Proud To Work For 19% 23rd 15% 4th 40%
Embarrassed To Work For 5% 88th 56% 7th 70%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 82% 112th 71% 6th 60%
Best-Practices 83% 100th 64% 6th 60%
Performance 70% 40th 26% 1st 10%
Good Experience 22% 49th 31% 7th 70%
Bad Experience 4% 82nd 52% 6th 60%
Fit Online 12% 108th 68% 8th 80%