MBBI - HP

HP scores 64% and is ranked 58th overall. It is 8th in the Technology sector. HP's strengths are SEO, Brandwatch and Social Media. Its weaknesses are CX, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	10%	56th	35%	10th	56%
Accessible	20%	92nd	58%	7th	39%
Trustworthy	21%	42nd	27%	3rd	17%
Relevant	23%	42nd	27%	5th	28%
Friendly	8%	141st	89%	15th	83%
Innovative	18%	31st	20%	9th	50%
For People Like Me	21%	60th	38%	7th	39%
Dynamic	8%	50th	32%	11th	61%
Customer Focused	17%	82nd	52%	7th	39%
Premium	11%	64th	41%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	12%	87th	55%	7th	39%
Values	4%	103rd	65%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	10%	84th	53%	7th	39%
Have Your Back	6%	99th	63%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	3%	84th	53%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	56,120	87th	55%	16th	89%
Youtube Subscribers	17,800	61st	39%	14th	78%
Facebook Likes	2,838,229	36th	23%	8th	44%
Facebook Followers	2,837,562	37th	23%	9th	50%
Mentions	242,000	20th	13%	7th	39%
Authors	98,000	21st	13%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	17%	39th	25%	3rd	17%
Negative Sentiment	5%	149th	94%	18th	100%
Neutral Sentiment	78%	42nd	27%	6th	33%
Sadnesss	1%	148th	94%	18th	100%
Surprise	0%	158th	100%	18th	100%
Anger	5%	141st	89%	17th	94%
Disgust	1%	140th	89%	15th	83%
Fear	0%	158th	100%	18th	100%
Joy	22%	44th	28%	2nd	11%
Neutral	71%	33rd	21%	8th	44%
Female	29%	136th	87%	12th	67%
Male	71%	26th	16%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	90%	69th	44%	4th	22%
Search Engine Rankings	971	143rd	91%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	75%	94th	59%	16th	89%
Logo Recognition	51%	84th	53%	1st	6%
Advertising Seen	5%	123rd	78%	15th	83%
Recommend	13%	91st	58%	8th	44%
Net Positive Impression	51%	52nd	33%	5th	28%
Net Negative Impression	7%	94th	59%	13th	72%
Spoken About	5%	104th	66%	13th	72%
Positive Direction	4%	122nd	77%	16th	89%
Sponsorship	2%	66th	42%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	26%	82nd	52%	6th	33%
Most Likely To Consider	3%	94th	59%	10th	56%
Current Customer Of	12%	69th	44%	6th	33%
Ever Customer Of	29%	67th	42%	5th	28%
Satisfied	68%	92nd	58%	10th	56%
Dissatisfied	6%	66th	42%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	20%	58th	37%	7th	39%
Very Poor Quality	2%	75th	47%	8th	44%
Good Value	64%	56th	35%	5th	28%
Poor Value	15%	67th	42%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	18%	86th	54%	8th	44%
Negative Impression	5%	89th	56%	10th	56%
Trust To Do The Right Thing	11%	102nd	65%	7th	39%
Not Trust To Do The Right Thing	8%	74th	47%	10th	56%
Environment	4%	108th	68%	8th	44%
Social	3%	127th	80%	12th	67%
Proud To Work For	12%	68th	43%	6th	33%
Embarrassed To Work For	4%	102nd	65%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	84%	101st	64%	13th	72%
Best-Practices	75%	132nd	84%	13th	72%
Performance	33%	142nd	91%	14th	82%
Good Experience	16%	91st	58%	7th	39%
Bad Experience	2%	106th	67%	10th	56%
Fit Online	18%	59th	37%	8th	44%