MBBI - HSBC

HSBC scores 58% and is ranked 79th overall. It is 3rd in the Financial Services sector. HSBC's strengths are SEO, Social Media and Awareness. Its weaknesses are Usage / Satisfaction, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	15%	22nd	14%	1st	6%
Accessible	19%	102nd	65%	6th	35%
Trustworthy	20%	46th	29%	4th	24%
Relevant	12%	135th	85%	13th	76%
Friendly	12%	102nd	65%	8th	47%
Innovative	11%	62nd	39%	10th	59%
For People Like Me	15%	93rd	59%	5th	29%
Dynamic	8%	53rd	34%	10th	59%
Customer Focused	12%	133rd	84%	12th	71%
Premium	14%	41st	26%	2nd	12%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	11%	114th	72%	10th	59%
Values	4%	100th	63%	9th	53%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	13%	67th	42%	5th	29%
Have Your Back	7%	78th	49%	6th	35%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	7%	47th	30%	3rd	18%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	101,050	61st	39%	5th	29%
Youtube Subscribers	8,110	80th	51%	6th	35%
Facebook Likes	2,986,614	35th	22%	2nd	12%
Facebook Followers	2,988,312	35th	22%	2nd	12%
Mentions	43,000	36th	23%	1st	6%
Authors	17,000	42nd	27%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	4%	147th	93%	15th	88%
Negative Sentiment	26%	32nd	20%	4th	24%
Neutral Sentiment	70%	78th	49%	11th	65%
Sadnesss	1%	148th	94%	16th	94%
Surprise	0%	158th	100%	17th	100%
Anger	4%	149th	94%	16th	94%
Disgust	1%	140th	89%	14th	82%
Fear	1%	130th	82%	12th	71%
Joy	2%	152nd	96%	16th	94%
Neutral	91%	6th	4%	2nd	12%
Female	34%	114th	73%	11th	65%
Male	66%	50th	32%	8th	47%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	92%	59th	37%	12th	71%
Search Engine Rankings	5,484	128th	81%	17th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	39th	25%	3rd	18%
Logo Recognition	63%	57th	36%	4th	24%
Advertising Seen	17%	54th	34%	4th	24%
Recommend	10%	107th	68%	4th	24%
Net Positive Impression	29%	114th	72%	6th	35%
Net Negative Impression	23%	18th	11%	3rd	18%
Spoken About	9%	62nd	39%	4th	24%
Positive Direction	6%	87th	55%	9th	53%
Sponsorship	10%	10th	6%	3rd	18%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	22%	102nd	65%	5th	29%
Most Likely To Consider	7%	47th	30%	5th	29%
Current Customer Of	12%	71st	45%	5th	29%
Ever Customer Of	19%	105th	66%	5th	29%
Satisfied	25%	145th	92%	5th	29%
Dissatisfied	11%	35th	22%	2nd	12%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	11%	116th	73%	4th	24%
Very Poor Quality	5%	28th	18%	5th	29%
Good Value	37%	127th	80%	7th	41%
Poor Value	20%	40th	25%	5th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	17%	93rd	59%	4th	24%
Negative Impression	13%	27th	17%	3rd	18%
Trust To Do The Right Thing	14%	77th	49%	6th	35%
Not Trust To Do The Right Thing	16%	24th	15%	2nd	12%
Environment	6%	69th	44%	5th	29%
Social	7%	61st	39%	6th	35%
Proud To Work For	15%	51st	32%	4th	24%
Embarrassed To Work For	11%	33rd	21%	3rd	18%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	98%	30th	19%	7th	41%
Best-Practices	75%	132nd	84%	14th	82%
Performance	76%	29th	19%	5th	29%
Good Experience	15%	93rd	59%	5th	29%
Bad Experience	9%	27th	17%	5th	29%
Fit Online	12%	105th	66%	12th	71%