MBBI - Iceland

Iceland scores 60% and is ranked 65th overall. It is 10th in the Grocery sector. Iceland's strengths are Awareness, Quality / Value and Usage / Satisfaction. Its weaknesses are Dependability, CX and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	3%	147th	93%	11th	92%
Accessible	29%	52nd	33%	8th	67%
Trustworthy	14%	91st	58%	11th	92%
Relevant	20%	61st	39%	6th	50%
Friendly	22%	39th	25%	9th	75%
Innovative	7%	102nd	65%	7th	58%
For People Like Me	22%	57th	36%	8th	67%
Dynamic	6%	87th	55%	6th	50%
Customer Focused	22%	47th	30%	9th	75%
Premium	3%	144th	91%	11th	92%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	21%	33rd	21%	7th	58%
Values	8%	42nd	27%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	14%	58th	37%	9th	75%
Have Your Back	11%	52nd	33%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	123rd	78%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	205,124	43rd	27%	8th	67%
Youtube Subscribers	9,060	78th	49%	9th	75%
Facebook Likes	700,223	69th	44%	7th	58%
Facebook Followers	697,322	70th	44%	7th	58%
Mentions	2,262	101st	64%	10th	83%
Authors	851	110th	70%	10th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	9%	99th	63%	9th	75%
Negative Sentiment	25%	40th	25%	3rd	25%
Neutral Sentiment	66%	102nd	65%	6th	50%
Sadnesss	10%	33rd	21%	6th	50%
Surprise	1%	46th	29%	7th	58%
Anger	16%	65th	41%	5th	42%
Disgust	6%	45th	28%	9th	75%
Fear	1%	130th	82%	12th	100%
Joy	9%	109th	69%	9th	75%
Neutral	57%	61st	39%	4th	33%
Female	49%	41st	26%	2nd	17%
Male	51%	119th	75%	11th	92%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	84%	110th	70%	10th	83%
Search Engine Rankings	36,829	85th	54%	4th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	89%	18th	11%	7th	58%
Logo Recognition	91%	20th	13%	8th	67%
Advertising Seen	30%	16th	10%	7th	58%
Recommend	23%	49th	31%	9th	75%
Net Positive Impression	40%	84th	53%	9th	75%
Net Negative Impression	15%	36th	23%	4th	33%
Spoken About	16%	34th	22%	8th	67%
Positive Direction	14%	23rd	15%	5th	42%
Sponsorship	2%	84th	53%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	45%	30th	19%	9th	75%
Most Likely To Consider	2%	113th	72%	9th	75%
Current Customer Of	16%	51st	32%	9th	75%
Ever Customer Of	67%	13th	8%	8th	67%
Satisfied	58%	120th	76%	9th	75%
Dissatisfied	7%	59th	37%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	10%	117th	74%	11th	92%
Very Poor Quality	4%	39th	25%	1st	8%
Good Value	67%	42nd	27%	7th	58%
Poor Value	14%	76th	48%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	30%	37th	23%	9th	75%
Negative Impression	18%	15th	9%	1st	8%
Trust To Do The Right Thing	20%	36th	23%	9th	75%
Not Trust To Do The Right Thing	11%	48th	30%	5th	42%
Environment	14%	22nd	14%	9th	75%
Social	12%	30th	19%	9th	75%
Proud To Work For	12%	70th	44%	10th	83%
Embarrassed To Work For	15%	19th	12%	2nd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	57%	156th	99%	12th	100%
Best-Practices	83%	100th	64%	10th	83%
Performance	38%	131st	84%	11th	92%
Good Experience	21%	58th	37%	9th	75%
Bad Experience	9%	31st	20%	5th	42%
Fit Online	15%	76th	48%	7th	58%