MBBI - IKEA

IKEA scores 82% and is ranked 12th overall. It is 1st in the Home sector. IKEA's strengths are Attitudinal Variables, Quality / Value and SEO. Its weaknesses are Preference, Dependability and CX.

Factor	Score	Rank	Percentile	Sector Rank	Sector Percentile
Attitudinal Variables	93%	8th	5%	1st	5%
Quality / Value	80%	24th	15%	3rd	14%
SEO	80%	17th	11%	1st	5%
ESG	79%	10th	6%	2nd	10%
Social Media	77%	23rd	15%	1st	5%
Purpose	77%	15th	9%	1st	5%
Awareness	77%	27th	17%	2nd	10%
Usage / Satisfaction	69%	23rd	15%	3rd	14%
Brandwatch	63%	83rd	53%	12th	57%
Preference	61%	6th	4%	1st	5%
Dependability	59%	13th	8%	1st	5%
CX	58%	66th	42%	3rd	14%

Attitudinal Variables

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	22%	10th	6%	1st	5%
Accessible	45%	11th	7%	2nd	10%
Trustworthy	26%	20th	13%	1st	5%
Relevant	31%	9th	6%	2nd	10%
Friendly	35%	8th	5%	2nd	10%
Innovative	38%	3rd	2%	1st	5%
For People Like Me	39%	4th	3%	2nd	10%
Dynamic	17%	17th	11%	1st	5%
Customer Focused	35%	5th	3%	1st	5%
Premium	5%	122nd	77%	17th	81%

Purpose

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	25%	21st	13%	1st	5%
Values	15%	9th	6%	1st	5%

Dependability

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	24%	13th	8%	1st	5%
Have Your Back	18%	12th	8%	1st	5%

Preference

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	19%	6th	4%	1st	5%

Social Media

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	73,424	75th	47%	2nd	10%
Youtube Subscribers	36,900	47th	30%	1st	5%
Facebook Likes	31,545,268	12th	8%	1st	5%
Facebook Followers	31,535,233	12th	8%	1st	5%
Mentions	137,000	23rd	15%	1st	5%
Authors	110,000	20th	13%	1st	5%

Brandwatch

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	13%	51st	32%	16th	76%
Negative Sentiment	19%	74th	47%	9th	43%
Neutral Sentiment	68%	90th	57%	9th	43%
Sadnesss	7%	58th	37%	7th	33%
Surprise	0%	158th	100%	21st	100%
Anger	16%	65th	41%	13th	62%
Disgust	2%	111th	70%	15th	71%
Fear	3%	49th	31%	7th	33%
Joy	8%	117th	74%	20th	95%
Neutral	64%	51st	32%	3rd	14%
Female	44%	59th	38%	15th	71%
Male	56%	104th	66%	7th	33%

SEO

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	86%	88th	56%	6th	29%
Search Engine Rankings	1,381	141st	89%	21st	100%

Awareness

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	90%	15th	9%	1st	5%
Logo Recognition	54%	74th	47%	4th	19%
Advertising Seen	27%	20th	13%	1st	5%
Recommend	28%	28th	18%	2nd	10%
Net Positive Impression	67%	6th	4%	2nd	10%
Net Negative Impression	7%	89th	56%	8th	38%
Spoken About	19%	24th	15%	1st	5%
Positive Direction	16%	18th	11%	1st	5%
Sponsorship	2%	91st	58%	4th	19%

Usage / Satisfaction

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	39%	36th	23%	2nd	10%
Most Likely To Consider	21%	4th	3%	1st	5%
Current Customer Of	19%	41st	26%	3rd	14%
Ever Customer Of	42%	33rd	21%	2nd	10%
Satisfied	88%	8th	5%	4th	19%
Dissatisfied	2%	122nd	77%	16th	76%

Quality / Value

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	23%	45th	28%	6th	29%
Very Poor Quality	1%	94th	59%	11th	52%
Good Value	80%	12th	8%	3rd	14%
Poor Value	9%	124th	78%	14th	67%

ESG

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	37%	23rd	15%	1st	5%
Negative Impression	5%	87th	55%	6th	29%
Trust To Do The Right Thing	28%	13th	8%	1st	5%
Not Trust To Do The Right Thing	4%	121st	77%	10th	48%
Environment	20%	10th	6%	1st	5%
Social	18%	13th	8%	1st	5%
Proud To Work For	18%	33rd	21%	1st	5%
Embarrassed To Work For	4%	109th	69%	11th	52%

CX

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	76%	137th	87%	16th	76%
Best-Practices	100%	13th	8%	1st	5%
Performance	48%	108th	69%	11th	52%
Good Experience	33%	18th	11%	1st	5%
Bad Experience	3%	94th	59%	6th	29%
Fit Online	17%	64th	41%	2nd	10%