MBBI - Intel

Intel scores 64% and is ranked 55th overall. It is 7th in the Technology sector. Intel's strengths are Social Media, Quality / Value and Brandwatch. Its weaknesses are Purpose, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Social Media 81% 18th 11% 6th 33%
Quality / Value 81% 21st 13% 3rd 17%
Brandwatch 67% 51st 32% 8th 44%
SEO 66% 58th 37% 15th 83%
Attitudinal Variables 65% 59th 37% 6th 33%
Awareness 58% 117th 74% 14th 78%
CX 55% 85th 54% 7th 39%
ESG 55% 89th 56% 7th 39%
Usage / Satisfaction 55% 78th 49% 8th 44%
Purpose 48% 96th 61% 9th 50%
Dependability 38% 113th 72% 10th 56%
Preference 34% 114th 72% 13th 72%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 24% 8th 5% 4th 22%
Accessible 11% 148th 94% 18th 100%
Trustworthy 19% 53rd 34% 6th 33%
Relevant 20% 63rd 40% 7th 39%
Friendly 4% 157th 99% 18th 100%
Innovative 30% 14th 9% 5th 28%
For People Like Me 17% 77th 49% 9th 50%
Dynamic 12% 30th 19% 7th 39%
Customer Focused 10% 147th 93% 18th 100%
Premium 20% 23rd 15% 4th 22%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 12% 88th 56% 8th 44%
Values 3% 127th 80% 12th 67%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 9% 94th 59% 9th 50%
Have Your Back 4% 136th 86% 15th 83%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 2% 114th 72% 13th 72%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 91,044 67th 42% 13th 72%
Youtube Subscribers 533,000 11th 7% 3rd 17%
Facebook Likes 36,740,983 9th 6% 3rd 17%
Facebook Followers 36,738,986 11th 7% 3rd 17%
Mentions 184,000 21st 13% 8th 44%
Authors 87,000 22nd 14% 8th 44%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 7% 126th 80% 13th 72%
Negative Sentiment 15% 96th 61% 11th 61%
Neutral Sentiment 78% 42nd 27% 6th 33%
Sadnesss 5% 83rd 53% 8th 44%
Surprise 0% 158th 100% 18th 100%
Anger 8% 122nd 77% 15th 83%
Disgust 1% 140th 89% 15th 83%
Fear 3% 49th 31% 3rd 17%
Joy 5% 131st 83% 11th 61%
Neutral 78% 22nd 14% 4th 22%
Female 24% 147th 94% 16th 89%
Male 76% 13th 8% 3rd 17%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 93% 46th 29% 1st 6%
Search Engine Rankings 28,294 96th 61% 2nd 11%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 66% 116th 73% 17th 94%
Logo Recognition 43% 133rd 84% 16th 89%
Advertising Seen 4% 138th 87% 17th 94%
Recommend 10% 108th 68% 10th 56%
Net Positive Impression 45% 70th 44% 8th 44%
Net Negative Impression 4% 124th 78% 16th 89%
Spoken About 1% 150th 95% 18th 100%
Positive Direction 4% 115th 73% 14th 78%
Sponsorship 1% 123rd 78% 16th 89%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 23% 92nd 58% 9th 50%
Most Likely To Consider 2% 115th 73% 14th 78%
Current Customer Of 7% 93rd 59% 13th 72%
Ever Customer Of 18% 110th 70% 16th 89%
Satisfied 79% 44th 28% 4th 22%
Dissatisfied 0% 158th 100% 18th 100%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 27% 32nd 20% 4th 22%
Very Poor Quality 1% 119th 75% 16th 89%
Good Value 59% 69th 44% 8th 44%
Poor Value 7% 145th 92% 18th 100%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 15% 105th 66% 10th 56%
Negative Impression 2% 145th 92% 18th 100%
Trust To Do The Right Thing 7% 143rd 91% 14th 78%
Not Trust To Do The Right Thing 6% 82nd 52% 14th 78%
Environment 3% 114th 72% 10th 56%
Social 3% 144th 91% 15th 83%
Proud To Work For 11% 79th 50% 8th 44%
Embarrassed To Work For 2% 136th 86% 17th 94%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 93% 60th 38% 8th 44%
Best-Practices 75% 132nd 84% 13th 72%
Performance 54% 84th 54% 7th 41%
Good Experience 11% 121st 77% 12th 67%
Bad Experience 1% 141st 89% 17th 94%
Fit Online 21% 44th 28% 4th 22%