MBBI - Lidl

Lidl scores 72% and is ranked 30th overall. It is 5th in the Grocery sector. Lidl's strengths are Awareness, Quality / Value and Usage / Satisfaction. Its weaknesses are Brandwatch, CX and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Awareness 88% 10th 6% 3rd 25%
Quality / Value 79% 28th 18% 1st 8%
Usage / Satisfaction 77% 9th 6% 4th 33%
Purpose 75% 20th 13% 6th 50%
Social Media 72% 37th 23% 5th 42%
Attitudinal Variables 71% 43rd 27% 5th 42%
ESG 67% 41st 26% 7th 58%
SEO 60% 82nd 52% 10th 83%
Dependability 57% 17th 11% 5th 42%
Brandwatch 55% 131st 83% 11th 92%
CX 52% 104th 66% 8th 67%
Preference 47% 28th 18% 5th 42%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 7% 82nd 52% 5th 42%
Accessible 35% 26th 16% 2nd 17%
Trustworthy 15% 83rd 53% 8th 67%
Relevant 26% 20th 13% 1st 8%
Friendly 24% 32nd 20% 7th 58%
Innovative 13% 49th 31% 3rd 25%
For People Like Me 28% 31st 20% 4th 33%
Dynamic 8% 55th 35% 2nd 17%
Customer Focused 28% 21st 13% 7th 58%
Premium 6% 104th 66% 6th 50%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 25% 22nd 14% 6th 50%
Values 13% 17th 11% 6th 50%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 23% 16th 10% 6th 50%
Have Your Back 16% 21st 13% 5th 42%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 10% 28th 18% 5th 42%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 384,550 25th 16% 5th 42%
Youtube Subscribers 16,900 63rd 40% 8th 67%
Facebook Likes 1,808,204 45th 28% 4th 33%
Facebook Followers 1,778,349 45th 28% 4th 33%
Mentions 35,000 39th 25% 7th 58%
Authors 24,000 36th 23% 6th 50%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 10% 88th 56% 6th 50%
Negative Sentiment 24% 45th 28% 5th 42%
Neutral Sentiment 66% 102nd 65% 6th 50%
Sadnesss 21% 6th 4% 1st 8%
Surprise 1% 46th 29% 7th 58%
Anger 17% 57th 36% 3rd 25%
Disgust 8% 29th 18% 7th 58%
Fear 3% 49th 31% 7th 58%
Joy 13% 87th 55% 5th 42%
Neutral 37% 124th 78% 12th 100%
Female 42% 78th 50% 9th 75%
Male 58% 89th 56% 5th 42%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 93% 46th 29% 4th 33%
Search Engine Rankings 56,980 71st 45% 3rd 25%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 90% 11th 7% 5th 42%
Logo Recognition 96% 2nd 1% 2nd 17%
Advertising Seen 45% 3rd 2% 2nd 17%
Recommend 40% 12th 8% 2nd 17%
Net Positive Impression 56% 38th 24% 2nd 17%
Net Negative Impression 12% 56th 35% 6th 50%
Spoken About 30% 12th 8% 3rd 25%
Positive Direction 27% 2nd 1% 2nd 17%
Sponsorship 5% 36th 23% 3rd 25%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 58% 13th 8% 4th 33%
Most Likely To Consider 12% 24th 15% 4th 33%
Current Customer Of 33% 14th 9% 4th 33%
Ever Customer Of 72% 9th 6% 6th 50%
Satisfied 70% 86th 54% 2nd 17%
Dissatisfied 6% 63rd 40% 10th 83%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 19% 67th 42% 7th 58%
Very Poor Quality 3% 56th 35% 4th 33%
Good Value 77% 15th 9% 1st 8%
Poor Value 8% 136th 86% 12th 100%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 42% 13th 8% 4th 33%
Negative Impression 13% 29th 18% 5th 42%
Trust To Do The Right Thing 27% 16th 10% 6th 50%
Not Trust To Do The Right Thing 11% 52nd 33% 7th 58%
Environment 15% 17th 11% 7th 58%
Social 16% 17th 11% 8th 67%
Proud To Work For 17% 35th 22% 6th 50%
Embarrassed To Work For 16% 15th 9% 1st 8%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 90% 76th 48% 6th 50%
Best-Practices 67% 153rd 97% 12th 100%
Performance 49% 105th 67% 9th 75%
Good Experience 32% 20th 13% 5th 42%
Bad Experience 9% 26th 16% 3rd 25%
Fit Online 10% 124th 78% 9th 75%