MBBI - Linkedin

Linkedin scores 59% and is ranked 72nd overall. It is 9th in the Online sector. Linkedin's strengths are SEO, Social Media and CX. Its weaknesses are ESG, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 90% 3rd 2% 3rd 30%
Social Media 73% 30th 19% 8th 80%
CX 69% 15th 9% 6th 60%
Awareness 65% 74th 47% 10th 100%
Brandwatch 64% 66th 42% 4th 40%
Attitudinal Variables 55% 108th 68% 8th 80%
Purpose 52% 75th 47% 10th 100%
Quality / Value 49% 138th 87% 10th 100%
Usage / Satisfaction 48% 112th 71% 10th 100%
ESG 44% 135th 85% 10th 100%
Dependability 36% 140th 89% 10th 100%
Preference 33% 135th 85% 10th 100%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 11% 47th 30% 5th 50%
Accessible 21% 84th 53% 10th 100%
Trustworthy 11% 109th 69% 8th 80%
Relevant 16% 88th 56% 9th 90%
Friendly 10% 117th 74% 9th 90%
Innovative 9% 81st 51% 8th 80%
For People Like Me 11% 127th 80% 10th 100%
Dynamic 10% 41st 26% 7th 70%
Customer Focused 16% 92nd 58% 8th 80%
Premium 8% 80th 51% 5th 50%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 14% 67th 42% 8th 80%
Values 5% 89th 56% 9th 90%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 5% 144th 91% 10th 100%
Have Your Back 5% 122nd 77% 10th 100%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 1% 135th 85% 10th 100%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 94,728 64th 41% 10th 100%
Youtube Subscribers 195,000 20th 13% 8th 80%
Facebook Likes 248,379 101st 64% 10th 100%
Facebook Followers 2,486,289 39th 25% 8th 80%
Mentions 397,000 19th 12% 8th 80%
Authors 222,000 18th 11% 8th 80%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 6% 134th 85% 8th 80%
Negative Sentiment 14% 105th 66% 7th 70%
Neutral Sentiment 80% 30th 19% 2nd 20%
Sadnesss 5% 83rd 53% 9th 90%
Surprise 0% 158th 100% 10th 100%
Anger 18% 51st 32% 4th 40%
Disgust 3% 82nd 52% 5th 50%
Fear 5% 12th 8% 1st 10%
Joy 41% 13th 8% 1st 10%
Neutral 28% 143rd 91% 10th 100%
Female 34% 114th 73% 10th 100%
Male 66% 50th 32% 2nd 20%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 93% 46th 29% 4th 40%
Search Engine Rankings 13 155th 98% 7th 70%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 80% 82nd 52% 9th 90%
Logo Recognition 71% 51st 32% 9th 90%
Advertising Seen 11% 81st 51% 9th 90%
Recommend 15% 76th 48% 10th 100%
Net Positive Impression 28% 122nd 77% 10th 100%
Net Negative Impression 16% 31st 20% 3rd 30%
Spoken About 12% 52nd 33% 10th 100%
Positive Direction 8% 57th 36% 9th 90%
Sponsorship 2% 85th 54% 10th 100%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 28% 78th 49% 10th 100%
Most Likely To Consider 1% 133rd 84% 10th 100%
Current Customer Of 18% 44th 28% 9th 90%
Ever Customer Of 5% 143rd 91% 9th 90%
Satisfied 60% 116th 73% 9th 90%
Dissatisfied 10% 36th 23% 2nd 20%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 9% 128th 81% 9th 90%
Very Poor Quality 5% 25th 16% 3rd 30%
Good Value 35% 133rd 84% 10th 100%
Poor Value 15% 66th 42% 5th 50%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 15% 107th 68% 10th 100%
Negative Impression 14% 26th 16% 4th 40%
Trust To Do The Right Thing 8% 135th 85% 9th 90%
Not Trust To Do The Right Thing 13% 39th 25% 7th 70%
Environment 3% 131st 83% 9th 90%
Social 5% 87th 55% 9th 90%
Proud To Work For 11% 87th 55% 8th 80%
Embarrassed To Work For 12% 29th 18% 3rd 30%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 100% 16th 10% 2nd 20%
Best-Practices 92% 56th 36% 6th 60%
Performance 94% 4th 3% 2nd 20%
Good Experience 15% 103rd 65% 10th 100%
Bad Experience 9% 29th 18% 3rd 30%
Fit Online 28% 27th 17% 9th 90%