MBBI - Loaf

Loaf scores 45% and is ranked 137th overall. It is 13th in the Home sector. Loaf's strengths are ESG, Quality / Value and Attitudinal Variables. Its weaknesses are SEO, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
ESG 66% 43rd 27% 5th 24%
Quality / Value 63% 94th 59% 13th 62%
Attitudinal Variables 61% 76th 48% 7th 33%
CX 49% 113th 72% 10th 48%
Awareness 47% 147th 93% 17th 81%
Usage / Satisfaction 46% 123rd 78% 10th 48%
Purpose 46% 114th 72% 9th 43%
Brandwatch 45% 155th 98% 21st 100%
Social Media 41% 136th 86% 12th 57%
SEO 37% 144th 91% 18th 86%
Dependability 36% 139th 88% 17th 81%
Preference 34% 105th 66% 9th 43%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 7% 89th 56% 9th 43%
Accessible 12% 144th 91% 17th 81%
Trustworthy 10% 119th 75% 9th 43%
Relevant 14% 109th 69% 11th 52%
Friendly 15% 76th 48% 8th 38%
Innovative 23% 25th 16% 3rd 14%
For People Like Me 11% 125th 79% 15th 71%
Dynamic 11% 36th 23% 3rd 14%
Customer Focused 17% 79th 50% 8th 38%
Premium 26% 14th 9% 3rd 14%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 10% 122nd 77% 12th 57%
Values 4% 93rd 59% 6th 29%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 6% 138th 87% 16th 76%
Have Your Back 4% 138th 87% 17th 81%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 2% 105th 66% 9th 43%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 17,120 129th 82% 10th 48%
Youtube Subscribers 0 158th 100% 21st 100%
Facebook Likes 172,000 106th 67% 6th 29%
Facebook Followers 172,000 108th 68% 7th 33%
Mentions 378 139th 88% 12th 57%
Authors 206 136th 86% 12th 57%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 16% 42nd 27% 14th 67%
Negative Sentiment 30% 18th 11% 2nd 10%
Neutral Sentiment 54% 144th 91% 15th 71%
Sadnesss 5% 83rd 53% 9th 43%
Surprise 0% 158th 100% 21st 100%
Anger 33% 16th 10% 2nd 10%
Disgust 3% 82nd 52% 14th 67%
Fear 15% 1st 1% 1st 5%
Joy 22% 44th 28% 14th 67%
Neutral 22% 150th 95% 20th 95%
Female 71% 7th 4% 4th 19%
Male 29% 153rd 97% 19th 90%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 68% 156th 99% 21st 100%
Search Engine Rankings 440,868 18th 11% 5th 24%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 21% 151st 96% 17th 81%
Logo Recognition 30% 148th 94% 16th 76%
Advertising Seen 15% 64th 41% 10th 48%
Recommend 7% 131st 83% 12th 57%
Net Positive Impression 32% 102nd 65% 9th 43%
Net Negative Impression 2% 142nd 90% 18th 86%
Spoken About 2% 136th 86% 11th 52%
Positive Direction 6% 78th 49% 6th 29%
Sponsorship 0% 140th 89% 17th 81%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 14% 143rd 91% 15th 71%
Most Likely To Consider 2% 119th 75% 12th 57%
Current Customer Of 1% 148th 94% 14th 67%
Ever Customer Of 3% 154th 97% 18th 86%
Satisfied 87% 9th 6% 5th 24%
Dissatisfied 0% 158th 100% 21st 100%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 24% 40th 25% 5th 24%
Very Poor Quality 2% 66th 42% 8th 38%
Good Value 40% 115th 73% 16th 76%
Poor Value 10% 109th 69% 11th 52%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 13% 117th 74% 10th 48%
Negative Impression 1% 149th 94% 17th 81%
Trust To Do The Right Thing 9% 116th 73% 13th 62%
Not Trust To Do The Right Thing 1% 158th 100% 21st 100%
Environment 4% 101st 64% 8th 38%
Social 5% 103rd 65% 5th 24%
Proud To Work For 9% 114th 72% 7th 33%
Embarrassed To Work For 2% 145th 92% 17th 81%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 76% 137th 87% 16th 76%
Best-Practices 83% 100th 64% 15th 75%
Performance 50% 104th 67% 10th 48%
Good Experience 10% 135th 85% 16th 76%
Bad Experience 1% 156th 99% 19th 90%
Fit Online 8% 133rd 84% 8th 38%