MBBI - Lush

Lush scores 64% and is ranked 57th overall. It is 9th in the Retail sector. Lush's strengths are Attitudinal Variables, Brandwatch and Purpose. Its weaknesses are CX, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Attitudinal Variables 87% 9th 6% 5th 24%
Brandwatch 74% 20th 13% 4th 19%
Purpose 70% 25th 16% 1st 5%
ESG 65% 48th 30% 6th 29%
SEO 63% 66th 42% 7th 33%
Quality / Value 62% 95th 60% 20th 95%
Awareness 59% 116th 73% 17th 81%
Social Media 58% 70th 44% 12th 57%
Usage / Satisfaction 53% 84th 53% 16th 76%
CX 51% 106th 67% 9th 43%
Dependability 46% 58th 37% 4th 19%
Preference 39% 65th 41% 8th 38%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 17% 20th 13% 5th 24%
Accessible 17% 114th 72% 20th 95%
Trustworthy 21% 41st 26% 12th 57%
Relevant 19% 66th 42% 17th 81%
Friendly 35% 9th 6% 5th 24%
Innovative 31% 13th 8% 2nd 10%
For People Like Me 17% 75th 47% 16th 76%
Dynamic 16% 18th 11% 2nd 10%
Customer Focused 30% 16th 10% 7th 33%
Premium 32% 11th 7% 4th 19%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 23% 30th 19% 1st 5%
Values 11% 24th 15% 1st 5%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 14% 57th 36% 4th 19%
Have Your Back 10% 56th 35% 4th 19%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 5% 65th 41% 8th 38%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 187,423 45th 28% 6th 29%
Youtube Subscribers 0 158th 100% 21st 100%
Facebook Likes 421,112 87th 55% 12th 57%
Facebook Followers 405,774 89th 56% 12th 57%
Mentions 19,000 50th 32% 5th 24%
Authors 14,000 43rd 27% 4th 19%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 10% 88th 56% 15th 71%
Negative Sentiment 5% 149th 94% 20th 95%
Neutral Sentiment 85% 17th 11% 3rd 14%
Sadnesss 2% 129th 82% 20th 95%
Surprise 0% 158th 100% 21st 100%
Anger 3% 153rd 97% 21st 100%
Disgust 3% 82nd 52% 9th 43%
Fear 1% 130th 82% 19th 90%
Joy 77% 2nd 1% 1st 5%
Neutral 14% 155th 98% 20th 95%
Female 51% 38th 24% 8th 40%
Male 49% 123rd 78% 14th 67%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 75% 149th 94% 19th 90%
Search Engine Rankings 15,413 107th 68% 16th 76%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 61% 122nd 77% 16th 76%
Logo Recognition 39% 140th 89% 20th 95%
Advertising Seen 2% 153rd 97% 20th 95%
Recommend 18% 66th 42% 11th 52%
Net Positive Impression 51% 53rd 34% 12th 57%
Net Negative Impression 16% 30th 19% 1st 5%
Spoken About 9% 61st 39% 10th 48%
Positive Direction 10% 45th 28% 3rd 14%
Sponsorship 0% 142nd 90% 18th 86%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 23% 95th 60% 16th 76%
Most Likely To Consider 4% 87th 55% 12th 57%
Current Customer Of 6% 100th 63% 13th 62%
Ever Customer Of 27% 72nd 46% 15th 71%
Satisfied 71% 77th 49% 14th 67%
Dissatisfied 6% 62nd 39% 4th 19%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 32% 15th 9% 5th 24%
Very Poor Quality 4% 37th 23% 3rd 14%
Good Value 47% 97th 61% 20th 95%
Poor Value 33% 10th 6% 1st 5%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 21% 72nd 46% 9th 43%
Negative Impression 7% 65th 41% 2nd 10%
Trust To Do The Right Thing 19% 42nd 27% 3rd 14%
Not Trust To Do The Right Thing 4% 122nd 77% 8th 38%
Environment 20% 9th 6% 1st 5%
Social 14% 20th 13% 2nd 10%
Proud To Work For 15% 49th 31% 5th 24%
Embarrassed To Work For 6% 79th 50% 5th 24%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 91% 69th 44% 6th 29%
Best-Practices 83% 100th 64% 12th 57%
Performance 45% 116th 74% 13th 62%
Good Experience 21% 55th 35% 4th 19%
Bad Experience 5% 65th 41% 3rd 14%
Fit Online 11% 120th 76% 12th 57%