MBBI - Marks & Spencer

Marks & Spencer scores 85% and is ranked 5th overall. It is 1st in the Fashion sector. Marks & Spencer's strengths are Awareness, Attitudinal Variables and Purpose. Its weaknesses are Preference, CX and Brandwatch.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	13%	34th	22%	2nd	20%
Accessible	29%	50th	32%	3rd	30%
Trustworthy	38%	5th	3%	1st	10%
Relevant	19%	65th	41%	6th	60%
Friendly	31%	17th	11%	1st	10%
Innovative	7%	108th	68%	9th	90%
For People Like Me	26%	43rd	27%	1st	10%
Dynamic	7%	70th	44%	8th	80%
Customer Focused	30%	15th	9%	1st	10%
Premium	31%	12th	8%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	29%	9th	6%	1st	10%
Values	15%	11th	7%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	37%	2nd	1%	1st	10%
Have Your Back	25%	4th	3%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	24%	3rd	2%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	634,336	18th	11%	3rd	30%
Youtube Subscribers	90,700	34th	22%	4th	40%
Facebook Likes	5,680,512	27th	17%	5th	50%
Facebook Followers	5,587,226	27th	17%	5th	50%
Mentions	32,000	41st	26%	4th	40%
Authors	18,000	40th	25%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	9%	99th	63%	8th	80%
Negative Sentiment	23%	51st	32%	3rd	30%
Neutral Sentiment	68%	90th	57%	8th	80%
Sadnesss	10%	33rd	21%	3rd	30%
Surprise	1%	46th	29%	6th	60%
Anger	13%	80th	51%	6th	60%
Disgust	11%	21st	13%	1st	10%
Fear	2%	78th	49%	8th	80%
Joy	17%	63rd	40%	6th	60%
Neutral	46%	101st	64%	8th	80%
Female	48%	45th	29%	7th	70%
Male	52%	117th	74%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	85%	98th	62%	9th	90%
Search Engine Rankings	9,997	123rd	78%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	89%	23rd	15%	2nd	20%
Logo Recognition	95%	5th	3%	1st	10%
Advertising Seen	35%	11th	7%	1st	10%
Recommend	45%	9th	6%	1st	10%
Net Positive Impression	63%	20th	13%	1st	10%
Net Negative Impression	8%	82nd	52%	9th	90%
Spoken About	31%	10th	6%	2nd	20%
Positive Direction	23%	5th	3%	1st	10%
Sponsorship	5%	37th	23%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	58%	12th	8%	1st	10%
Most Likely To Consider	20%	6th	4%	1st	10%
Current Customer Of	34%	13th	8%	1st	10%
Ever Customer Of	69%	12th	8%	2nd	20%
Satisfied	80%	36th	23%	1st	10%
Dissatisfied	4%	88th	56%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	37%	9th	6%	2nd	20%
Very Poor Quality	1%	96th	61%	10th	100%
Good Value	71%	30th	19%	1st	10%
Poor Value	18%	50th	32%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	51%	3rd	2%	1st	10%
Negative Impression	6%	81st	51%	10th	100%
Trust To Do The Right Thing	38%	4th	3%	1st	10%
Not Trust To Do The Right Thing	12%	42nd	27%	10th	100%
Environment	28%	1st	1%	1st	10%
Social	28%	2nd	1%	1st	10%
Proud To Work For	34%	2nd	1%	1st	10%
Embarrassed To Work For	5%	83rd	53%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	82%	112th	71%	7th	70%
Best-Practices	75%	132nd	84%	8th	80%
Performance	55%	80th	51%	5th	50%
Good Experience	46%	3rd	2%	1st	10%
Bad Experience	4%	81st	51%	9th	90%
Fit Online	23%	40th	25%	6th	60%