MBBI - Microsoft

Microsoft scores 73% and is ranked 26th overall. It is 4th in the Technology sector. Microsoft's strengths are SEO, Attitudinal Variables and Social Media. Its weaknesses are ESG, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	30%	3rd	2%	2nd	11%
Accessible	32%	36th	23%	3rd	17%
Trustworthy	18%	61st	39%	7th	39%
Relevant	31%	10th	6%	1st	6%
Friendly	7%	147th	93%	16th	89%
Innovative	35%	6th	4%	3rd	17%
For People Like Me	26%	39th	25%	4th	22%
Dynamic	18%	12th	8%	4th	22%
Customer Focused	18%	64th	41%	4th	22%
Premium	15%	38th	24%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	20%	36th	23%	2nd	11%
Values	8%	49th	31%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	16%	47th	30%	3rd	17%
Have Your Back	12%	44th	28%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	7%	48th	30%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	45,940	96th	61%	17th	94%
Youtube Subscribers	10,800	77th	49%	15th	83%
Facebook Likes	14,154,173	17th	11%	4th	22%
Facebook Followers	14,155,801	18th	11%	4th	22%
Mentions	946,000	12th	8%	3rd	17%
Authors	301,000	14th	9%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	6%	134th	85%	16th	89%
Negative Sentiment	19%	74th	47%	9th	50%
Neutral Sentiment	75%	50th	32%	8th	44%
Sadnesss	5%	83rd	53%	8th	44%
Surprise	1%	46th	29%	3rd	17%
Anger	16%	65th	41%	9th	50%
Disgust	1%	140th	89%	15th	83%
Fear	1%	130th	82%	14th	78%
Joy	7%	123rd	78%	9th	50%
Neutral	69%	37th	23%	9th	50%
Female	26%	141st	90%	15th	83%
Male	74%	20th	13%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	84%	110th	70%	12th	67%
Search Engine Rankings	28	152nd	96%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	88%	31st	20%	4th	22%
Logo Recognition	50%	98th	62%	11th	61%
Advertising Seen	13%	71st	45%	8th	44%
Recommend	21%	57th	36%	2nd	11%
Net Positive Impression	55%	41st	26%	3rd	17%
Net Negative Impression	11%	65th	41%	9th	50%
Spoken About	10%	55th	35%	4th	22%
Positive Direction	10%	40th	25%	2nd	11%
Sponsorship	2%	94th	59%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	37%	41st	26%	2nd	11%
Most Likely To Consider	8%	44th	28%	4th	22%
Current Customer Of	24%	26th	16%	1st	6%
Ever Customer Of	35%	52nd	33%	3rd	17%
Satisfied	69%	88th	56%	9th	50%
Dissatisfied	6%	69th	44%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	22%	46th	29%	6th	33%
Very Poor Quality	2%	86th	54%	11th	61%
Good Value	62%	58th	37%	6th	33%
Poor Value	22%	33rd	21%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	24%	55th	35%	4th	22%
Negative Impression	5%	88th	56%	9th	50%
Trust To Do The Right Thing	13%	79th	50%	4th	22%
Not Trust To Do The Right Thing	10%	58th	37%	7th	39%
Environment	8%	49th	31%	2nd	11%
Social	7%	71st	45%	2nd	11%
Proud To Work For	16%	43rd	27%	3rd	17%
Embarrassed To Work For	4%	114th	72%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	98%	30th	19%	3rd	17%
Best-Practices	100%	13th	8%	2nd	11%
Performance	66%	50th	32%	3rd	18%
Good Experience	21%	54th	34%	3rd	17%
Bad Experience	3%	90th	57%	9th	50%
Fit Online	30%	24th	15%	2nd	11%