MBBI - Morrisons

Morrisons scores 70% and is ranked 35th overall. It is 7th in the Grocery sector. Morrisons's strengths are Awareness, Usage / Satisfaction and Quality / Value. Its weaknesses are Brandwatch, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	5%	125th	79%	9th	75%
Accessible	35%	29th	18%	3rd	25%
Trustworthy	18%	58th	37%	4th	33%
Relevant	20%	57th	36%	5th	42%
Friendly	34%	11th	7%	2nd	17%
Innovative	6%	121st	77%	11th	92%
For People Like Me	26%	43rd	27%	5th	42%
Dynamic	5%	91st	58%	8th	67%
Customer Focused	29%	18th	11%	5th	42%
Premium	7%	93rd	59%	5th	42%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	20%	38th	24%	8th	67%
Values	11%	28th	18%	8th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	19%	31st	20%	7th	58%
Have Your Back	13%	33rd	21%	8th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	6%	52nd	33%	6th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	348,674	30th	19%	7th	58%
Youtube Subscribers	29,600	51st	32%	5th	42%
Facebook Likes	856,041	65th	41%	6th	50%
Facebook Followers	859,714	65th	41%	6th	50%
Mentions	37,000	38th	24%	6th	50%
Authors	18,000	40th	25%	8th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	11th	92%
Negative Sentiment	33%	9th	6%	1st	8%
Neutral Sentiment	60%	132nd	84%	11th	92%
Sadnesss	11%	28th	18%	5th	42%
Surprise	1%	46th	29%	7th	58%
Anger	12%	90th	57%	9th	75%
Disgust	12%	15th	9%	3rd	25%
Fear	5%	12th	8%	2nd	17%
Joy	9%	109th	69%	9th	75%
Neutral	50%	88th	56%	8th	67%
Female	42%	78th	50%	9th	75%
Male	58%	89th	56%	5th	42%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	71%	154th	97%	12th	100%
Search Engine Rankings	30,802	93rd	59%	5th	42%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	90%	12th	8%	6th	50%
Logo Recognition	92%	17th	11%	6th	50%
Advertising Seen	33%	13th	8%	6th	50%
Recommend	29%	25th	16%	6th	50%
Net Positive Impression	54%	43rd	27%	5th	42%
Net Negative Impression	11%	65th	41%	9th	75%
Spoken About	23%	20th	13%	5th	42%
Positive Direction	15%	22nd	14%	4th	33%
Sponsorship	2%	79th	50%	7th	58%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	57%	15th	9%	5th	42%
Most Likely To Consider	8%	42nd	27%	6th	50%
Current Customer Of	26%	21st	13%	5th	42%
Ever Customer Of	77%	6th	4%	4th	33%
Satisfied	63%	112th	71%	7th	58%
Dissatisfied	10%	40th	25%	5th	42%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	19%	69th	44%	8th	67%
Very Poor Quality	2%	73rd	46%	6th	50%
Good Value	71%	28th	18%	4th	33%
Poor Value	13%	80th	51%	10th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	39%	19th	12%	6th	50%
Negative Impression	9%	54th	34%	11th	92%
Trust To Do The Right Thing	23%	26th	16%	7th	58%
Not Trust To Do The Right Thing	11%	47th	30%	4th	33%
Environment	16%	15th	9%	6th	50%
Social	19%	10th	6%	3rd	25%
Proud To Work For	16%	46th	29%	7th	58%
Embarrassed To Work For	9%	47th	30%	7th	58%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	84%	101st	64%	8th	67%
Best-Practices	83%	100th	64%	10th	83%
Performance	50%	104th	67%	8th	67%
Good Experience	32%	22nd	14%	6th	50%
Bad Experience	7%	43rd	27%	7th	58%
Fit Online	19%	52nd	33%	5th	42%