MBBI - Nationwide

Nationwide scores 70% and is ranked 36th overall. It is 1st in the Financial Services sector. Nationwide's strengths are Attitudinal Variables, Purpose and Awareness. Its weaknesses are Usage / Satisfaction, CX and Social Media.

---

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	46th	29%	5th	29%
Accessible	35%	23rd	15%	1st	6%
Trustworthy	39%	4th	3%	1st	6%
Relevant	18%	72nd	46%	3rd	18%
Friendly	38%	5th	3%	1st	6%
Innovative	6%	117th	74%	14th	82%
For People Like Me	31%	17th	11%	1st	6%
Dynamic	7%	71st	45%	11th	65%
Customer Focused	35%	4th	3%	1st	6%
Premium	7%	85th	54%	7th	41%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	25%	23rd	15%	1st	6%
Values	16%	8th	5%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	26%	10th	6%	1st	6%
Have Your Back	18%	11th	7%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	19%	5th	3%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	93,055	65th	41%	6th	35%
Youtube Subscribers	14,300	67th	42%	3rd	18%
Facebook Likes	93,695	122nd	77%	10th	59%
Facebook Followers	97,137	122nd	77%	10th	59%
Mentions	1,292	115th	73%	12th	71%
Authors	375	126th	80%	13th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	8%	111th	70%	9th	53%
Negative Sentiment	7%	142nd	90%	15th	88%
Neutral Sentiment	85%	17th	11%	3rd	18%
Sadnesss	23%	4th	3%	1st	6%
Surprise	0%	158th	100%	17th	100%
Anger	1%	158th	100%	17th	100%
Disgust	2%	111th	70%	7th	41%
Fear	3%	49th	31%	3rd	18%
Joy	4%	142nd	90%	12th	71%
Neutral	67%	42nd	27%	9th	53%
Female	42%	78th	50%	7th	41%
Male	58%	89th	56%	12th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	3rd	18%
Search Engine Rankings	14,870	110th	70%	16th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	86%	51st	32%	5th	29%
Logo Recognition	64%	54th	34%	1st	6%
Advertising Seen	23%	26th	16%	2nd	12%
Recommend	23%	49th	31%	1st	6%
Net Positive Impression	57%	35th	22%	1st	6%
Net Negative Impression	9%	79th	50%	13th	76%
Spoken About	12%	50th	32%	1st	6%
Positive Direction	13%	27th	17%	1st	6%
Sponsorship	10%	11th	7%	4th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	35%	49th	31%	1st	6%
Most Likely To Consider	17%	10th	6%	1st	6%
Current Customer Of	22%	31st	20%	1st	6%
Ever Customer Of	27%	74th	47%	2nd	12%
Satisfied	45%	131st	83%	1st	6%
Dissatisfied	4%	96th	61%	9th	53%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	20%	61st	39%	1st	6%
Very Poor Quality	3%	50th	32%	12th	71%
Good Value	54%	76th	48%	1st	6%
Poor Value	12%	89th	56%	10th	59%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	32%	31st	20%	1st	6%
Negative Impression	7%	72nd	46%	11th	65%
Trust To Do The Right Thing	30%	10th	6%	1st	6%
Not Trust To Do The Right Thing	10%	57th	36%	9th	53%
Environment	11%	30th	19%	2nd	12%
Social	20%	7th	4%	1st	6%
Proud To Work For	24%	10th	6%	1st	6%
Embarrassed To Work For	5%	82nd	52%	14th	82%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	3rd	18%
Best-Practices	75%	132nd	84%	14th	82%
Performance	54%	84th	54%	12th	71%
Good Experience	29%	26th	16%	1st	6%
Bad Experience	6%	52nd	33%	7th	41%
Fit Online	12%	99th	63%	11th	65%