MBBI - Next

Next scores 74% and is ranked 24th overall. It is 3rd in the Fashion sector. Next's strengths are Awareness, Attitudinal Variables and Quality / Value. Its weaknesses are Dependability, CX and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Awareness 82% 18th 11% 3rd 30%
Attitudinal Variables 73% 31st 20% 3rd 30%
Quality / Value 71% 52nd 33% 2nd 20%
Usage / Satisfaction 71% 18th 11% 3rd 30%
ESG 70% 28th 18% 2nd 20%
Brandwatch 67% 50th 32% 3rd 30%
SEO 67% 54th 34% 6th 60%
Purpose 64% 34th 22% 3rd 30%
Social Media 63% 56th 35% 7th 70%
Dependability 63% 7th 4% 2nd 20%
CX 58% 63rd 40% 5th 50%
Preference 48% 22nd 14% 2nd 20%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 8% 71st 45% 4th 40%
Accessible 30% 47th 30% 2nd 20%
Trustworthy 24% 31st 20% 2nd 20%
Relevant 20% 59th 37% 5th 50%
Friendly 23% 36th 23% 2nd 20%
Innovative 8% 90th 57% 7th 70%
For People Like Me 21% 59th 37% 3rd 30%
Dynamic 8% 50th 32% 5th 50%
Customer Focused 19% 55th 35% 3rd 30%
Premium 20% 25th 16% 4th 40%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 20% 37th 23% 3rd 30%
Values 9% 37th 23% 5th 50%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 27% 8th 5% 2nd 20%
Have Your Back 20% 8th 5% 2nd 20%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 11% 22nd 14% 2nd 20%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 276,468 34th 22% 6th 60%
Youtube Subscribers 12,700 71st 45% 7th 70%
Facebook Likes 3,142,922 34th 22% 7th 70%
Facebook Followers 3,147,161 34th 22% 7th 70%
Mentions 3,006 96th 61% 8th 80%
Authors 1,667 94th 59% 8th 80%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 10% 88th 56% 7th 70%
Negative Sentiment 16% 89th 56% 7th 70%
Neutral Sentiment 74% 58th 37% 4th 40%
Sadnesss 5% 83rd 53% 8th 80%
Surprise 0% 158th 100% 10th 100%
Anger 14% 77th 49% 5th 50%
Disgust 3% 82nd 52% 9th 90%
Fear 2% 78th 49% 8th 80%
Joy 20% 50th 32% 3rd 30%
Neutral 56% 66th 42% 2nd 20%
Female 43% 69th 44% 9th 90%
Male 57% 99th 63% 2nd 20%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 93% 46th 29% 3rd 30%
Search Engine Rankings 20,849 101st 64% 5th 50%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 88% 27th 17% 3rd 30%
Logo Recognition 93% 16th 10% 5th 50%
Advertising Seen 17% 53rd 34% 7th 70%
Recommend 35% 18th 11% 4th 40%
Net Positive Impression 53% 46th 29% 2nd 20%
Net Negative Impression 7% 91st 58% 10th 100%
Spoken About 22% 21st 13% 4th 40%
Positive Direction 16% 19th 12% 4th 40%
Sponsorship 3% 53rd 34% 7th 70%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 51% 23rd 15% 2nd 20%
Most Likely To Consider 11% 32nd 20% 4th 40%
Current Customer Of 21% 35th 22% 4th 40%
Ever Customer Of 63% 15th 9% 3rd 30%
Satisfied 70% 83rd 53% 6th 60%
Dissatisfied 6% 64th 41% 5th 50%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 26% 34th 22% 4th 40%
Very Poor Quality 2% 69th 44% 7th 70%
Good Value 66% 44th 28% 5th 50%
Poor Value 18% 49th 31% 5th 50%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 40% 15th 9% 2nd 20%
Negative Impression 6% 76th 48% 9th 90%
Trust To Do The Right Thing 29% 11th 7% 2nd 20%
Not Trust To Do The Right Thing 13% 37th 23% 8th 80%
Environment 14% 21st 13% 3rd 30%
Social 12% 27th 17% 3rd 30%
Proud To Work For 24% 12th 8% 3rd 30%
Embarrassed To Work For 8% 58th 37% 7th 70%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 79% 128th 81% 9th 90%
Best-Practices 83% 100th 64% 2nd 20%
Performance 42% 123rd 79% 7th 70%
Good Experience 35% 16th 10% 2nd 20%
Bad Experience 3% 91st 58% 10th 100%
Fit Online 25% 32nd 20% 4th 40%