MBBI - Nike

Nike scores 78% and is ranked 17th overall. It is 2nd in the Fashion sector. Nike's strengths are Social Media, Awareness and Attitudinal Variables. Its weaknesses are Dependability, CX and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	27%	5th	3%	1st	10%
Accessible	18%	106th	67%	9th	90%
Trustworthy	18%	60th	38%	3rd	30%
Relevant	25%	26th	16%	1st	10%
Friendly	15%	75th	47%	7th	70%
Innovative	26%	19th	12%	1st	10%
For People Like Me	17%	76th	48%	7th	70%
Dynamic	21%	4th	3%	1st	10%
Customer Focused	19%	56th	35%	4th	40%
Premium	37%	9th	6%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	26%	16th	10%	2nd	20%
Values	13%	19th	12%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	22%	17th	11%	3rd	30%
Have Your Back	14%	23rd	15%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	10%	25th	16%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	9,179,267	6th	4%	1st	10%
Youtube Subscribers	1,680,000	8th	5%	1st	10%
Facebook Likes	35,573,395	10th	6%	2nd	20%
Facebook Followers	36,797,978	10th	6%	2nd	20%
Mentions	651,000	15th	9%	1st	10%
Authors	406,000	11th	7%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	9th	90%
Negative Sentiment	14%	105th	66%	9th	90%
Neutral Sentiment	79%	36th	23%	2nd	20%
Sadnesss	3%	113th	72%	9th	90%
Surprise	0%	158th	100%	10th	100%
Anger	4%	149th	94%	10th	100%
Disgust	3%	82nd	52%	9th	90%
Fear	0%	158th	100%	10th	100%
Joy	6%	127th	80%	10th	100%
Neutral	84%	14th	9%	1st	10%
Female	36%	103rd	66%	10th	100%
Male	64%	59th	37%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	86%	88th	56%	7th	70%
Search Engine Rankings	1,699	140th	89%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	45th	28%	4th	40%
Logo Recognition	92%	19th	12%	6th	60%
Advertising Seen	27%	21st	13%	2nd	20%
Recommend	39%	15th	9%	2nd	20%
Net Positive Impression	52%	49th	31%	3rd	30%
Net Negative Impression	10%	71st	45%	8th	80%
Spoken About	18%	28th	18%	5th	50%
Positive Direction	15%	21st	13%	5th	50%
Sponsorship	36%	1st	1%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	50%	24th	15%	3rd	30%
Most Likely To Consider	12%	23rd	15%	2nd	20%
Current Customer Of	16%	50th	32%	6th	60%
Ever Customer Of	50%	26th	16%	6th	60%
Satisfied	80%	37th	23%	2nd	20%
Dissatisfied	3%	107th	68%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	37%	8th	5%	1st	10%
Very Poor Quality	2%	81st	51%	8th	80%
Good Value	54%	77th	49%	7th	70%
Poor Value	29%	18th	11%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	40%	16th	10%	3rd	30%
Negative Impression	9%	55th	35%	6th	60%
Trust To Do The Right Thing	24%	23rd	15%	3rd	30%
Not Trust To Do The Right Thing	16%	23rd	15%	4th	40%
Environment	14%	23rd	15%	4th	40%
Social	14%	24th	15%	2nd	20%
Proud To Work For	27%	6th	4%	2nd	20%
Embarrassed To Work For	7%	61st	39%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	77%	133rd	84%	10th	100%
Best-Practices	75%	132nd	84%	8th	80%
Performance	27%	147th	94%	9th	90%
Good Experience	32%	23rd	15%	3rd	30%
Bad Experience	4%	71st	45%	8th	80%
Fit Online	27%	29th	18%	3rd	30%