MBBI - Nokia

Nokia scores 59% and is ranked 71st overall. It is 10th in the Technology sector. Nokia's strengths are Social Media, SEO and Brandwatch. Its weaknesses are Purpose, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	5%	114th	72%	16th	89%
Accessible	17%	113th	72%	13th	72%
Trustworthy	20%	47th	30%	5th	28%
Relevant	11%	145th	92%	17th	94%
Friendly	14%	85th	54%	5th	28%
Innovative	10%	75th	47%	15th	83%
For People Like Me	10%	128th	81%	15th	83%
Dynamic	7%	69th	44%	14th	78%
Customer Focused	15%	105th	66%	11th	61%
Premium	7%	91st	58%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	9%	129th	82%	15th	83%
Values	3%	138th	87%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	6%	136th	86%	15th	83%
Have Your Back	4%	129th	82%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	108th	68%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	2,124,099	10th	6%	3rd	17%
Youtube Subscribers	386,000	14th	9%	4th	22%
Facebook Likes	12,910,175	20th	13%	6th	33%
Facebook Followers	12,820,309	20th	13%	6th	33%
Mentions	74,000	28th	18%	10th	56%
Authors	52,000	27th	17%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	5%	143rd	91%	18th	100%
Negative Sentiment	9%	127th	80%	16th	89%
Neutral Sentiment	86%	12th	8%	2nd	11%
Sadnesss	2%	129th	82%	16th	89%
Surprise	0%	158th	100%	18th	100%
Anger	3%	153rd	97%	18th	100%
Disgust	0%	158th	100%	18th	100%
Fear	0%	158th	100%	18th	100%
Joy	1%	156th	99%	18th	100%
Neutral	94%	2nd	1%	1st	6%
Female	31%	127th	81%	8th	44%
Male	69%	38th	24%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	77%	144th	91%	16th	89%
Search Engine Rankings	2,208	138th	87%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	50th	32%	8th	44%
Logo Recognition	49%	99th	63%	12th	67%
Advertising Seen	3%	146th	92%	18th	100%
Recommend	7%	134th	85%	15th	83%
Net Positive Impression	33%	99th	63%	13th	72%
Net Negative Impression	8%	86th	54%	10th	56%
Spoken About	2%	142nd	90%	17th	94%
Positive Direction	4%	121st	77%	15th	83%
Sponsorship	2%	70th	44%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	16%	130th	82%	14th	78%
Most Likely To Consider	1%	127th	80%	16th	89%
Current Customer Of	2%	139th	88%	18th	100%
Ever Customer Of	25%	79th	50%	8th	44%
Satisfied	51%	127th	80%	15th	83%
Dissatisfied	4%	97th	61%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	13%	104th	66%	11th	61%
Very Poor Quality	1%	105th	66%	12th	67%
Good Value	51%	84th	53%	9th	50%
Poor Value	11%	95th	60%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	14%	113th	72%	11th	61%
Negative Impression	3%	115th	73%	14th	78%
Trust To Do The Right Thing	7%	138th	87%	12th	67%
Not Trust To Do The Right Thing	6%	88th	56%	16th	89%
Environment	3%	129th	82%	14th	78%
Social	3%	136th	86%	13th	72%
Proud To Work For	9%	101st	64%	10th	56%
Embarrassed To Work For	5%	90th	57%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	95%	51st	32%	4th	22%
Best-Practices	75%	132nd	84%	13th	72%
Performance	75%	31st	20%	1st	6%
Good Experience	10%	137th	87%	15th	83%
Bad Experience	2%	126th	80%	13th	72%
Fit Online	12%	111th	70%	18th	100%