MBBI - O2

O2 scores 51% and is ranked 116th overall. It is 14th in the Technology sector. O2's strengths are SEO, Awareness and Social Media. Its weaknesses are ESG, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	10%	58th	37%	11th	61%
Accessible	20%	86th	54%	6th	33%
Trustworthy	12%	101st	64%	12th	67%
Relevant	14%	112th	71%	16th	89%
Friendly	12%	99th	63%	7th	39%
Innovative	10%	70th	44%	14th	78%
For People Like Me	13%	110th	70%	13th	72%
Dynamic	4%	114th	72%	16th	89%
Customer Focused	15%	102nd	65%	10th	56%
Premium	5%	116th	73%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	10%	118th	75%	13th	72%
Values	3%	136th	86%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	7%	124th	78%	12th	67%
Have Your Back	5%	105th	66%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	117th	74%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	363,492	27th	17%	6th	33%
Youtube Subscribers	0	158th	100%	18th	100%
Facebook Likes	1,323,086	53rd	34%	11th	61%
Facebook Followers	1,286,692	56th	35%	11th	61%
Mentions	5,655	80th	51%	15th	83%
Authors	3,817	76th	48%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	12%	61st	39%	4th	22%
Negative Sentiment	27%	25th	16%	4th	22%
Neutral Sentiment	61%	131st	83%	16th	89%
Sadnesss	8%	49th	31%	3rd	17%
Surprise	1%	46th	29%	3rd	17%
Anger	33%	16th	10%	4th	22%
Disgust	2%	111th	70%	8th	44%
Fear	1%	130th	82%	14th	78%
Joy	12%	95th	60%	4th	22%
Neutral	43%	110th	70%	16th	89%
Female	40%	89th	57%	2nd	11%
Male	60%	75th	47%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	82%	123rd	78%	15th	83%
Search Engine Rankings	5,477	129th	82%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	86%	55th	35%	9th	50%
Logo Recognition	50%	94th	59%	7th	39%
Advertising Seen	13%	73rd	46%	9th	50%
Recommend	10%	109th	69%	11th	61%
Net Positive Impression	33%	97th	61%	12th	67%
Net Negative Impression	13%	49th	31%	8th	44%
Spoken About	6%	86th	54%	9th	50%
Positive Direction	5%	108th	68%	13th	72%
Sponsorship	14%	4th	3%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	19%	118th	75%	11th	61%
Most Likely To Consider	3%	100th	63%	12th	67%
Current Customer Of	8%	83rd	53%	10th	56%
Ever Customer Of	23%	93rd	59%	10th	56%
Satisfied	53%	125th	79%	14th	78%
Dissatisfied	12%	26th	16%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	8%	131st	83%	14th	78%
Very Poor Quality	3%	62nd	39%	6th	33%
Good Value	47%	96th	61%	10th	56%
Poor Value	22%	34th	22%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	12%	128th	81%	15th	83%
Negative Impression	7%	74th	47%	8th	44%
Trust To Do The Right Thing	9%	119th	75%	9th	50%
Not Trust To Do The Right Thing	11%	51st	32%	5th	28%
Environment	3%	127th	80%	13th	72%
Social	4%	117th	74%	9th	50%
Proud To Work For	8%	122nd	77%	11th	61%
Embarrassed To Work For	6%	75th	47%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	79%	128th	81%	16th	89%
Best-Practices	83%	100th	64%	9th	50%
Performance	41%	126th	81%	11th	65%
Good Experience	11%	120th	76%	11th	61%
Bad Experience	7%	49th	31%	5th	28%
Fit Online	15%	74th	47%	13th	72%