MBBI - Oak Furniture Land

Oak Furniture Land scores 53% and is ranked 97th overall. It is 6th in the Home sector. Oak Furniture Land's strengths are Quality / Value, Attitudinal Variables and Awareness. Its weaknesses are CX, Preference and Social Media.

Factor Score Rank Percentile Sector Rank Sector Percentile
Quality / Value 72% 48th 30% 5th 24%
Attitudinal Variables 66% 56th 35% 4th 19%
Awareness 64% 80th 51% 4th 19%
ESG 60% 63rd 40% 8th 38%
Brandwatch 60% 101st 64% 15th 71%
Purpose 58% 56th 35% 4th 19%
Usage / Satisfaction 51% 95th 60% 4th 19%
SEO 45% 132nd 84% 13th 62%
Dependability 44% 68th 43% 4th 19%
CX 43% 137th 87% 13th 62%
Preference 41% 49th 31% 4th 19%
Social Media 41% 138th 87% 13th 62%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 8% 72nd 46% 3rd 14%
Accessible 20% 92nd 58% 11th 52%
Trustworthy 16% 79th 50% 5th 24%
Relevant 18% 76th 48% 4th 19%
Friendly 25% 29th 18% 4th 19%
Innovative 8% 98th 62% 13th 62%
For People Like Me 17% 79th 50% 7th 33%
Dynamic 5% 105th 66% 10th 48%
Customer Focused 20% 50th 32% 4th 19%
Premium 23% 18th 11% 4th 19%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 17% 51st 32% 2nd 10%
Values 6% 59th 37% 4th 19%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 13% 68th 43% 4th 19%
Have Your Back 9% 67th 42% 4th 19%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 7% 49th 31% 4th 19%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 8,009 142nd 90% 17th 81%
Youtube Subscribers 2,500 113th 72% 8th 38%
Facebook Likes 112,288 114th 72% 8th 38%
Facebook Followers 114,818 115th 73% 8th 38%
Mentions 184 149th 94% 19th 90%
Authors 159 143rd 91% 16th 76%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 39% 5th 3% 3rd 14%
Negative Sentiment 19% 74th 47% 9th 43%
Neutral Sentiment 42% 153rd 97% 18th 86%
Sadnesss 4% 98th 62% 10th 48%
Surprise 0% 158th 100% 21st 100%
Anger 25% 28th 18% 5th 24%
Disgust 3% 82nd 52% 14th 67%
Fear 3% 49th 31% 7th 33%
Joy 34% 17th 11% 5th 24%
Neutral 31% 141st 89% 16th 76%
Female 36% 103rd 66% 16th 76%
Male 64% 59th 37% 6th 29%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 77% 144th 91% 20th 95%
Search Engine Rankings 240,125 29th 18% 10th 48%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 71% 105th 66% 7th 33%
Logo Recognition 48% 105th 66% 11th 52%
Advertising Seen 27% 22nd 14% 2nd 10%
Recommend 15% 81st 51% 4th 19%
Net Positive Impression 41% 78th 49% 5th 24%
Net Negative Impression 7% 93rd 59% 9th 43%
Spoken About 4% 111th 70% 7th 33%
Positive Direction 7% 69th 44% 5th 24%
Sponsorship 1% 100th 63% 7th 33%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 24% 86th 54% 4th 19%
Most Likely To Consider 6% 53rd 34% 4th 19%
Current Customer Of 2% 135th 85% 6th 29%
Ever Customer Of 12% 122nd 77% 8th 38%
Satisfied 92% 3rd 2% 2nd 10%
Dissatisfied 1% 136th 86% 17th 81%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 31% 18th 11% 2nd 10%
Very Poor Quality 1% 128th 81% 16th 76%
Good Value 54% 79th 50% 5th 24%
Poor Value 13% 81st 51% 7th 33%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 23% 63rd 40% 4th 19%
Negative Impression 4% 95th 60% 7th 33%
Trust To Do The Right Thing 15% 69th 44% 4th 19%
Not Trust To Do The Right Thing 4% 119th 75% 9th 43%
Environment 7% 55th 35% 2nd 10%
Social 5% 90th 57% 4th 19%
Proud To Work For 11% 82nd 52% 3rd 14%
Embarrassed To Work For 4% 106th 67% 10th 48%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 84% 101st 64% 9th 43%
Best-Practices 83% 100th 64% 15th 75%
Performance 30% 144th 92% 18th 86%
Good Experience 18% 80th 51% 4th 19%
Bad Experience 2% 111th 70% 11th 52%
Fit Online 10% 125th 79% 6th 29%