MBBI - Ocado

Ocado scores 62% and is ranked 60th overall. It is 6th in the Online Retail sector. Ocado's strengths are Attitudinal Variables, Awareness and ESG. Its weaknesses are Dependability, Usage / Satisfaction and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Attitudinal Variables 71% 42nd 27% 6th 60%
Awareness 70% 49th 31% 6th 60%
ESG 69% 34th 22% 5th 50%
CX 63% 35th 22% 7th 70%
Purpose 60% 45th 28% 5th 50%
SEO 59% 85th 54% 8th 80%
Brandwatch 59% 110th 70% 6th 60%
Quality / Value 58% 108th 68% 7th 70%
Social Media 55% 92nd 58% 9th 90%
Dependability 50% 42nd 27% 6th 60%
Usage / Satisfaction 50% 102nd 65% 8th 80%
Preference 38% 67th 42% 4th 40%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 9% 63rd 40% 4th 40%
Accessible 25% 63rd 40% 7th 70%
Trustworthy 19% 50th 32% 5th 50%
Relevant 15% 99th 63% 6th 60%
Friendly 16% 70th 44% 6th 60%
Innovative 10% 72nd 46% 6th 60%
For People Like Me 10% 132nd 84% 8th 80%
Dynamic 8% 48th 30% 5th 50%
Customer Focused 24% 39th 25% 5th 50%
Premium 37% 8th 5% 1st 10%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 20% 35th 22% 5th 50%
Values 6% 69th 44% 6th 60%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 19% 33rd 21% 6th 60%
Have Your Back 11% 51st 32% 6th 60%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 5% 67th 42% 4th 40%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 88,430 69th 44% 6th 60%
Youtube Subscribers 2,600 112th 71% 8th 80%
Facebook Likes 368,823 90th 57% 10th 100%
Facebook Followers 363,103 91st 58% 10th 100%
Mentions 3,826 94th 59% 7th 70%
Authors 2,039 92nd 58% 7th 70%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 11% 68th 43% 4th 40%
Negative Sentiment 25% 40th 25% 4th 40%
Neutral Sentiment 64% 114th 72% 7th 70%
Sadnesss 7% 58th 37% 4th 40%
Surprise 0% 158th 100% 10th 100%
Anger 18% 51st 32% 5th 50%
Disgust 4% 68th 43% 3rd 30%
Fear 2% 78th 49% 5th 50%
Joy 13% 87th 55% 5th 50%
Neutral 56% 66th 42% 4th 40%
Female 43% 69th 44% 6th 60%
Male 57% 99th 63% 6th 60%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 71% 154th 97% 10th 100%
Search Engine Rankings 32,102 89th 56% 4th 40%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 76% 92nd 58% 4th 40%
Logo Recognition 76% 47th 30% 7th 70%
Advertising Seen 33% 14th 9% 3rd 30%
Recommend 15% 82nd 52% 7th 70%
Net Positive Impression 32% 101st 64% 6th 60%
Net Negative Impression 9% 74th 47% 7th 70%
Spoken About 9% 67th 42% 5th 50%
Positive Direction 10% 42nd 27% 5th 50%
Sponsorship 3% 62nd 39% 5th 50%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 27% 80th 51% 8th 80%
Most Likely To Consider 2% 106th 67% 5th 50%
Current Customer Of 5% 115th 73% 8th 80%
Ever Customer Of 16% 115th 73% 10th 100%
Satisfied 72% 75th 47% 7th 70%
Dissatisfied 11% 29th 18% 3rd 30%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 28% 27th 17% 2nd 20%
Very Poor Quality 1% 98th 62% 7th 70%
Good Value 38% 124th 78% 9th 90%
Poor Value 26% 22nd 14% 2nd 20%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 25% 52nd 33% 6th 60%
Negative Impression 5% 85th 54% 7th 70%
Trust To Do The Right Thing 21% 31st 20% 6th 60%
Not Trust To Do The Right Thing 4% 102nd 65% 8th 80%
Environment 13% 24th 15% 4th 40%
Social 14% 23rd 15% 5th 50%
Proud To Work For 22% 15th 9% 4th 40%
Embarrassed To Work For 4% 107th 68% 8th 80%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 84% 101st 64% 9th 90%
Best-Practices 83% 100th 64% 7th 70%
Performance 50% 104th 67% 8th 80%
Good Experience 26% 38th 24% 6th 60%
Bad Experience 2% 108th 68% 9th 90%
Fit Online 31% 22nd 14% 9th 90%