MBBI - Octopus Energy

Octopus Energy scores 67% and is ranked 44th overall. It is 1st in the Utilities sector. Octopus Energy's strengths are Purpose, Brandwatch and CX. Its weaknesses are Dependability, Quality / Value and Social Media.

Factor Score Rank Percentile Sector Rank Sector Percentile
Purpose 84% 6th 4% 1st 9%
Brandwatch 77% 12th 8% 3rd 27%
CX 75% 10th 6% 1st 9%
Awareness 69% 52nd 33% 3rd 27%
Attitudinal Variables 67% 54th 34% 1st 9%
ESG 66% 46th 29% 1st 9%
Preference 62% 4th 3% 1st 9%
SEO 60% 80th 51% 6th 55%
Usage / Satisfaction 59% 63rd 40% 2nd 18%
Dependability 57% 16th 10% 1st 9%
Quality / Value 53% 122nd 77% 2nd 18%
Social Media 49% 111th 70% 5th 45%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 11% 51st 32% 3rd 27%
Accessible 21% 83rd 53% 1st 9%
Trustworthy 19% 52nd 33% 1st 9%
Relevant 16% 90th 57% 2nd 18%
Friendly 22% 43rd 27% 1st 9%
Innovative 21% 26th 16% 1st 9%
For People Like Me 16% 85th 54% 1st 9%
Dynamic 11% 38th 24% 1st 9%
Customer Focused 27% 27th 17% 1st 9%
Premium 7% 87th 55% 4th 36%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 29% 7th 4% 1st 9%
Values 17% 6th 4% 1st 9%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 20% 26th 16% 1st 9%
Have Your Back 18% 10th 6% 1st 9%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 20% 4th 3% 1st 9%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 40,490 102nd 65% 6th 55%
Youtube Subscribers 3,960 106th 67% 5th 45%
Facebook Likes 81,447 126th 80% 6th 55%
Facebook Followers 86,192 124th 78% 6th 55%
Mentions 2,452 100th 63% 6th 55%
Authors 1,525 96th 61% 6th 55%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 11% 68th 43% 2nd 18%
Negative Sentiment 7% 142nd 90% 9th 82%
Neutral Sentiment 82% 22nd 14% 4th 36%
Sadnesss 0% 158th 100% 11th 100%
Surprise 1% 46th 29% 2nd 18%
Anger 11% 101st 64% 5th 45%
Disgust 1% 140th 89% 9th 82%
Fear 1% 130th 82% 8th 73%
Joy 13% 87th 55% 4th 36%
Neutral 73% 27th 17% 4th 36%
Female 30% 132nd 84% 8th 73%
Male 70% 31st 20% 4th 36%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 85% 98th 62% 9th 82%
Search Engine Rankings 49,165 75th 47% 6th 55%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 68% 109th 69% 5th 45%
Logo Recognition 54% 75th 47% 8th 73%
Advertising Seen 21% 35th 22% 3rd 27%
Recommend 22% 52nd 33% 1st 9%
Net Positive Impression 37% 89th 56% 2nd 18%
Net Negative Impression 13% 45th 28% 10th 91%
Spoken About 19% 25th 16% 1st 9%
Positive Direction 21% 6th 4% 1st 9%
Sponsorship 5% 32nd 20% 6th 55%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 35% 48th 30% 1st 9%
Most Likely To Consider 21% 5th 3% 1st 9%
Current Customer Of 17% 47th 30% 3rd 27%
Ever Customer Of 18% 107th 68% 7th 64%
Satisfied 73% 70th 44% 2nd 18%
Dissatisfied 10% 38th 24% 10th 91%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 17% 73rd 46% 1st 9%
Very Poor Quality 5% 26th 16% 8th 73%
Good Value 38% 123rd 78% 2nd 18%
Poor Value 25% 23rd 15% 9th 82%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 30% 40th 25% 1st 9%
Negative Impression 12% 33rd 21% 8th 73%
Trust To Do The Right Thing 24% 24th 15% 1st 9%
Not Trust To Do The Right Thing 16% 26th 16% 8th 73%
Environment 26% 2nd 1% 1st 9%
Social 22% 5th 3% 1st 9%
Proud To Work For 21% 19th 12% 1st 9%
Embarrassed To Work For 15% 20th 13% 9th 82%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 92% 64th 41% 5th 45%
Best-Practices 92% 56th 36% 6th 55%
Performance 96% 3rd 2% 1st 10%
Good Experience 27% 32nd 20% 1st 9%
Bad Experience 11% 20th 13% 9th 82%
Fit Online 28% 28th 18% 1st 9%