MBBI - Pets at Home

Pets at Home scores 62% and is ranked 61st overall. It is 10th in the Retail sector. Pets at Home's strengths are Attitudinal Variables, Quality / Value and Awareness. Its weaknesses are CX, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Attitudinal Variables 72% 34th 22% 8th 38%
Quality / Value 71% 55th 35% 13th 62%
Awareness 65% 75th 47% 9th 43%
Brandwatch 65% 60th 38% 12th 57%
ESG 62% 59th 37% 9th 43%
SEO 57% 95th 60% 12th 57%
Social Media 57% 79th 50% 13th 62%
Usage / Satisfaction 56% 70th 44% 11th 52%
Purpose 54% 63rd 40% 6th 29%
CX 50% 109th 69% 12th 57%
Dependability 43% 77th 49% 9th 43%
Preference 36% 87th 55% 10th 48%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 14% 28th 18% 6th 29%
Accessible 31% 42nd 27% 11th 52%
Trustworthy 29% 12th 8% 4th 19%
Relevant 21% 51st 32% 14th 67%
Friendly 41% 1st 1% 1st 5%
Innovative 5% 138th 87% 18th 86%
For People Like Me 21% 62nd 39% 12th 57%
Dynamic 4% 123rd 78% 17th 81%
Customer Focused 31% 9th 6% 6th 29%
Premium 9% 77th 49% 10th 48%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 15% 61st 39% 6th 29%
Values 5% 75th 47% 9th 43%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 11% 75th 47% 8th 38%
Have Your Back 7% 82nd 52% 12th 57%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 3% 87th 55% 10th 48%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 90,247 68th 43% 12th 57%
Youtube Subscribers 11,400 75th 47% 14th 67%
Facebook Likes 479,495 83rd 53% 11th 52%
Facebook Followers 493,680 83rd 53% 11th 52%
Mentions 2,007 105th 66% 16th 76%
Authors 1,589 95th 60% 16th 76%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 11% 68th 43% 11th 52%
Negative Sentiment 15% 96th 61% 9th 43%
Neutral Sentiment 74% 58th 37% 10th 48%
Sadnesss 9% 42nd 27% 8th 38%
Surprise 0% 158th 100% 21st 100%
Anger 8% 122nd 77% 17th 81%
Disgust 6% 45th 28% 4th 19%
Fear 1% 130th 82% 19th 90%
Joy 20% 50th 32% 10th 48%
Neutral 56% 66th 42% 8th 38%
Female 62% 19th 12% 4th 20%
Male 38% 140th 89% 18th 86%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 84% 110th 70% 12th 57%
Search Engine Rankings 73,320 62nd 39% 9th 43%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 78% 86th 54% 12th 57%
Logo Recognition 45% 120th 76% 8th 38%
Advertising Seen 13% 74th 47% 4th 19%
Recommend 15% 78th 49% 14th 67%
Net Positive Impression 52% 48th 30% 11th 52%
Net Negative Impression 7% 95th 60% 10th 48%
Spoken About 10% 56th 35% 8th 38%
Positive Direction 6% 81st 51% 9th 43%
Sponsorship 2% 80th 51% 5th 24%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 25% 85th 54% 14th 67%
Most Likely To Consider 5% 75th 47% 9th 43%
Current Customer Of 11% 76th 48% 10th 48%
Ever Customer Of 30% 65th 41% 14th 67%
Satisfied 80% 40th 25% 10th 48%
Dissatisfied 4% 100th 63% 8th 38%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 24% 39th 25% 8th 38%
Very Poor Quality 1% 100th 63% 9th 43%
Good Value 61% 62nd 39% 13th 62%
Poor Value 14% 73rd 46% 9th 43%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 19% 81st 51% 12th 57%
Negative Impression 4% 110th 70% 10th 48%
Trust To Do The Right Thing 15% 68th 43% 7th 33%
Not Trust To Do The Right Thing 3% 134th 85% 13th 62%
Environment 5% 84th 53% 6th 29%
Social 8% 55th 35% 6th 29%
Proud To Work For 10% 100th 63% 9th 43%
Embarrassed To Work For 3% 115th 73% 10th 48%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 80% 122nd 77% 15th 71%
Best-Practices 75% 132nd 84% 15th 71%
Performance 51% 97th 62% 9th 43%
Good Experience 19% 71st 45% 9th 43%
Bad Experience 1% 136th 86% 14th 67%
Fit Online 9% 129th 82% 14th 67%