MBBI - Primark

Primark scores 67% and is ranked 48th overall. It is 5th in the Fashion sector. Primark's strengths are Awareness, Social Media and Usage / Satisfaction. Its weaknesses are ESG, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	6%	103rd	65%	7th	70%
Accessible	39%	21st	13%	1st	10%
Trustworthy	10%	116th	73%	9th	90%
Relevant	20%	56th	35%	4th	40%
Friendly	22%	44th	28%	4th	40%
Innovative	10%	74th	47%	6th	60%
For People Like Me	23%	51st	32%	2nd	20%
Dynamic	7%	59th	37%	7th	70%
Customer Focused	21%	48th	30%	2nd	20%
Premium	4%	136th	86%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	16%	56th	35%	6th	60%
Values	11%	27th	17%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	12%	72nd	46%	6th	60%
Have Your Back	11%	49th	31%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	9%	33rd	21%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	264,118	36th	23%	7th	70%
Youtube Subscribers	43,200	42nd	27%	6th	60%
Facebook Likes	6,603,273	26th	16%	4th	40%
Facebook Followers	6,620,402	26th	16%	4th	40%
Mentions	19,000	50th	32%	5th	50%
Authors	13,000	45th	28%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	7th	70%
Negative Sentiment	22%	55th	35%	4th	40%
Neutral Sentiment	68%	90th	57%	8th	80%
Sadnesss	9%	42nd	27%	4th	40%
Surprise	1%	46th	29%	6th	60%
Anger	11%	101st	64%	7th	70%
Disgust	7%	38th	24%	5th	50%
Fear	3%	49th	31%	2nd	20%
Joy	16%	69th	44%	8th	80%
Neutral	53%	76th	48%	5th	50%
Female	57%	23rd	15%	4th	40%
Male	43%	136th	86%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	86%	88th	56%	7th	70%
Search Engine Rankings	41,679	81st	51%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	89%	22nd	14%	1st	10%
Logo Recognition	94%	10th	6%	3rd	30%
Advertising Seen	12%	75th	47%	9th	90%
Recommend	36%	17th	11%	3rd	30%
Net Positive Impression	45%	72nd	46%	6th	60%
Net Negative Impression	30%	5th	3%	1st	10%
Spoken About	33%	7th	4%	1st	10%
Positive Direction	19%	10th	6%	2nd	20%
Sponsorship	4%	48th	30%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	49%	25th	16%	4th	40%
Most Likely To Consider	12%	26th	16%	3rd	30%
Current Customer Of	32%	15th	9%	2nd	20%
Ever Customer Of	71%	11th	7%	1st	10%
Satisfied	63%	110th	70%	8th	80%
Dissatisfied	14%	25th	16%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	6%	143rd	91%	10th	100%
Very Poor Quality	17%	4th	3%	1st	10%
Good Value	70%	33rd	21%	2nd	20%
Poor Value	21%	37th	23%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	31%	35th	22%	5th	50%
Negative Impression	28%	5th	3%	2nd	20%
Trust To Do The Right Thing	16%	59th	37%	6th	60%
Not Trust To Do The Right Thing	33%	4th	3%	1st	10%
Environment	13%	25th	16%	5th	50%
Social	10%	37th	23%	5th	50%
Proud To Work For	12%	72nd	46%	8th	80%
Embarrassed To Work For	33%	3rd	2%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	96%	47th	30%	2nd	20%
Best-Practices	67%	153rd	97%	10th	100%
Performance	67%	47th	30%	3rd	30%
Good Experience	24%	45th	28%	6th	60%
Bad Experience	21%	5th	3%	1st	10%
Fit Online	13%	90th	57%	9th	90%