MBBI - RBS

RBS scores 41% and is ranked 150th overall. It is 16th in the Financial Services sector. RBS's strengths are Brandwatch, SEO and Awareness. Its weaknesses are Dependability, Preference and Usage / Satisfaction.

---

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	7%	93rd	59%	11th	65%
Accessible	13%	137th	87%	17th	100%
Trustworthy	13%	99th	63%	10th	59%
Relevant	9%	151st	96%	16th	94%
Friendly	8%	134th	85%	15th	88%
Innovative	6%	128th	81%	15th	88%
For People Like Me	10%	131st	83%	11th	65%
Dynamic	4%	125th	79%	15th	88%
Customer Focused	9%	151st	96%	17th	100%
Premium	6%	97th	61%	8th	47%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	7%	144th	91%	14th	82%
Values	3%	131st	83%	13th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	7%	130th	82%	13th	76%
Have Your Back	5%	116th	73%	11th	65%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	3%	83rd	53%	11th	65%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	34,425	105th	66%	11th	65%
Youtube Subscribers	4,800	96th	61%	9th	53%
Facebook Likes	121,068	113th	72%	9th	53%
Facebook Followers	122,785	114th	72%	9th	53%
Mentions	2,206	104th	66%	8th	47%
Authors	335	129th	82%	14th	82%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	6%	134th	85%	11th	65%
Negative Sentiment	25%	40th	25%	5th	29%
Neutral Sentiment	69%	80th	51%	12th	71%
Sadnesss	2%	129th	82%	12th	71%
Surprise	0%	158th	100%	17th	100%
Anger	4%	149th	94%	16th	94%
Disgust	2%	111th	70%	7th	41%
Fear	1%	130th	82%	12th	71%
Joy	2%	152nd	96%	16th	94%
Neutral	89%	7th	4%	3rd	18%
Female	32%	120th	76%	15th	88%
Male	68%	42nd	27%	5th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	75%	149th	94%	17th	100%
Search Engine Rankings	41,439	82nd	52%	9th	53%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	73%	97th	61%	8th	47%
Logo Recognition	61%	62nd	39%	8th	47%
Advertising Seen	5%	127th	80%	14th	82%
Recommend	4%	148th	94%	14th	82%
Net Positive Impression	20%	145th	92%	15th	88%
Net Negative Impression	25%	15th	9%	1st	6%
Spoken About	2%	130th	82%	14th	82%
Positive Direction	3%	139th	88%	16th	94%
Sponsorship	8%	15th	9%	6th	35%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	14%	145th	92%	13th	76%
Most Likely To Consider	3%	101st	64%	12th	71%
Current Customer Of	5%	107th	68%	11th	65%
Ever Customer Of	10%	127th	80%	9th	53%
Satisfied	14%	153rd	97%	12th	71%
Dissatisfied	9%	43rd	27%	4th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	4%	152nd	96%	16th	94%
Very Poor Quality	7%	18th	11%	2nd	12%
Good Value	24%	152nd	96%	17th	100%
Poor Value	24%	25th	16%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	11%	136th	86%	12th	71%
Negative Impression	17%	16th	10%	1st	6%
Trust To Do The Right Thing	9%	126th	80%	12th	71%
Not Trust To Do The Right Thing	19%	18th	11%	1st	6%
Environment	5%	91st	58%	9th	53%
Social	6%	78th	49%	8th	47%
Proud To Work For	9%	106th	67%	12th	71%
Embarrassed To Work For	14%	23rd	15%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	86%	94th	59%	14th	82%
Best-Practices	58%	157th	100%	17th	100%
Performance	51%	97th	62%	15th	88%
Good Experience	10%	134th	85%	12th	71%
Bad Experience	11%	18th	11%	2nd	12%
Fit Online	8%	134th	85%	14th	82%