MBBI - Sainsbury's

Sainsbury's scores 82% and is ranked 8th overall. It is 2nd in the Grocery sector. Sainsbury's's strengths are Awareness, Usage / Satisfaction and Attitudinal Variables. Its weaknesses are Dependability, Brandwatch and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Awareness 87% 11th 7% 4th 33%
Usage / Satisfaction 79% 7th 4% 2nd 17%
Attitudinal Variables 79% 20th 13% 1st 8%
Purpose 77% 14th 9% 4th 33%
Social Media 77% 24th 15% 2nd 17%
ESG 75% 13th 8% 1st 8%
Quality / Value 74% 42nd 27% 3rd 25%
SEO 72% 35th 22% 3rd 25%
CX 67% 22nd 14% 2nd 17%
Dependability 64% 6th 4% 2nd 17%
Brandwatch 61% 97th 61% 4th 33%
Preference 57% 8th 5% 2nd 17%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 12% 40th 25% 2nd 17%
Accessible 33% 34th 22% 5th 42%
Trustworthy 25% 24th 15% 3rd 25%
Relevant 22% 45th 28% 3rd 25%
Friendly 31% 16th 10% 3rd 25%
Innovative 7% 109th 69% 8th 67%
For People Like Me 31% 19th 12% 1st 8%
Dynamic 5% 90th 57% 7th 58%
Customer Focused 30% 13th 8% 3rd 25%
Premium 17% 33rd 21% 3rd 25%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 26% 20th 13% 5th 42%
Values 15% 10th 6% 2nd 17%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 27% 7th 4% 2nd 17%
Have Your Back 21% 7th 4% 2nd 17%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 17% 8th 5% 2nd 17%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 593,106 21st 13% 3rd 25%
Youtube Subscribers 125,000 29th 18% 3rd 25%
Facebook Likes 1,725,069 46th 29% 5th 42%
Facebook Followers 1,675,828 47th 30% 5th 42%
Mentions 54,000 32nd 20% 4th 33%
Authors 35,000 31st 20% 4th 33%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 5% 143rd 91% 12th 100%
Negative Sentiment 15% 96th 61% 12th 100%
Neutral Sentiment 80% 30th 19% 1st 8%
Sadnesss 9% 42nd 27% 9th 75%
Surprise 1% 46th 29% 7th 58%
Anger 11% 101st 64% 12th 100%
Disgust 14% 13th 8% 2nd 17%
Fear 2% 78th 49% 9th 75%
Joy 7% 123rd 78% 10th 83%
Neutral 56% 66th 42% 5th 42%
Female 43% 69th 44% 7th 58%
Male 57% 99th 63% 8th 67%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 99% 19th 12% 3rd 25%
Search Engine Rankings 11,036 120th 76% 10th 83%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 91% 6th 4% 3rd 25%
Logo Recognition 92% 18th 11% 7th 58%
Advertising Seen 40% 7th 4% 3rd 25%
Recommend 39% 13th 8% 3rd 25%
Net Positive Impression 56% 40th 25% 4th 33%
Net Negative Impression 10% 67th 42% 10th 83%
Spoken About 29% 14th 9% 4th 33%
Positive Direction 13% 30th 19% 7th 58%
Sponsorship 4% 50th 32% 4th 33%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 64% 7th 4% 2nd 17%
Most Likely To Consider 16% 13th 8% 2nd 17%
Current Customer Of 38% 11th 7% 2nd 17%
Ever Customer Of 84% 3rd 2% 2nd 17%
Satisfied 64% 108th 68% 5th 42%
Dissatisfied 8% 51st 32% 8th 67%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 28% 29th 18% 2nd 17%
Very Poor Quality 1% 132nd 84% 11th 92%
Good Value 71% 29th 18% 5th 42%
Poor Value 21% 36th 23% 5th 42%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 49% 5th 3% 1st 8%
Negative Impression 10% 52nd 33% 10th 83%
Trust To Do The Right Thing 33% 6th 4% 1st 8%
Not Trust To Do The Right Thing 11% 54th 34% 9th 75%
Environment 23% 6th 4% 2nd 17%
Social 18% 12th 8% 5th 42%
Proud To Work For 23% 13th 8% 2nd 17%
Embarrassed To Work For 6% 71st 45% 11th 92%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 98% 30th 19% 3rd 25%
Best-Practices 92% 56th 36% 6th 50%
Performance 54% 84th 54% 6th 50%
Good Experience 41% 10th 6% 1st 8%
Bad Experience 6% 54th 34% 9th 75%
Fit Online 25% 33rd 21% 2nd 17%